Fresh off a wave of acquisitions, the database marketer continues moves to beef up its product offerings. Read More...
View articleMany countries are reaching their citizens through technology, but some nations are more successful at it than others. Read More...
View articleWe promise to respect your privacy and your wishes -- until such time as we don't. Read More...
View articleWhen site users become paying customers, will the rules change for advertising? Read More...
View articlePatients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...
View articleBy trying to become an upsell machine, Yahoo! is becoming less like a media company and more like a direct marketer. Read More...
View articleFreshAddress.com is a free email address registry and ECOA service that enables companies and people to stay connected when email addresses change. Re...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleThe Audit Bureau of Circulations' Internet unit is taking its review process to mobile media, in a move that could hasten the development of wireless ...
View articleYahoo! and ACNielsen find a slight drop in consumer confidence in online media and commerce, but point to several promising trends. Read More...
View articleNevertheless, a new study from the Direct Marketing Association reveals a slew of other problems in e-mail marketing. Read More...
View articleThe e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...
View articleCost-conscious businesses increasingly are turning to the Internet in lieu of traditional direct mail campaigns, according to findings from research f...
View articleFindings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleA study sponsored by CRM vendor Kana found that, online and offline, consumers find personalized and proactive customer service is critical to a posit...
View articleGoogle takes shot at Overture, rivals; FTC plans crackdown on 9/11 spam. Read More...
View articleThe agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fea...
View articleAs the rising tide of spam threatens to swamp email recipients and drown out the messages of legitimate marketers, some are hoping that the government...
View articleThe addition of new data integration features continues the industry giant's moves to meet growing multi-channel demand. Read More...
View articleMore U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects...
View articleWith the support of AT&T Wireless and other players, the privacy group looks to apply its seal program to the emerging mobile Internet industry. Read ...
View articleTwo rivals in the fledgling wireless advertising space join forces. Read More...
View articleEver get an e-mail chain letter promising to be perfectly legitimate? The spam is legal but the scam sure isn't. An FTC sting operation rounds up seve...
View articleLots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year re...
View articleAs the issue of spam seems to creep higher on regulators' and the industry's priority lists, the Direct Marketing Association issues guidelines for it...
View articleAs consumers and ISPs become more sophisticated about blocking and filtering spam, e-mail marketing officials say a "Trusted Sender" seal of approval ...
View articleFollowing comments this week by the director of its Bureau of Consumer Protection, the federal agency plans to begin taking action against senders of ...
View article