Bachmann Camp Puts Digital Boots on Ground in Iowa
Marketing

Bachmann Camp Puts Digital Boots on Ground in Iowa

15y Kate Kaye

Bachmann Camp Puts Digital Boots on Ground in Iowa

How digital straw poll efforts are driving data capture for GOP campaigns. Read More...

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Facebook Enables Zip Code Targeting for Ads
Marketing

Facebook Enables Zip Code Targeting for Ads

15y Kate Kaye

Facebook Enables Zip Code Targeting for Ads

Capability has special value for local and political advertisers. Read More...

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Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Analytics

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...

15y John Lovett

Privacy Whitewashing, History Sniffing, and Zombie...

A look at what's really going on behind the privacy curtain and five ways to create an action plan for maintaining white-hat digital tracking practice...

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Charity Feeds Videos Across Web for Hunger Action Month
Marketing

Charity Feeds Videos Across Web for Hunger Action Month

15y Kate Kaye

Charity Feeds Videos Across Web for Hunger Action ...

Feeding America focuses on awareness over fundraising for hunger campaign. Read More...

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Sony VAIO Connects Facebook, In-Store and World Travel
Social

Sony VAIO Connects Facebook, In-Store and World Travel

15y Lisa Lacy

Sony VAIO Connects Facebook, In-Store and World Tr...

Sony tapped Ignited for a Facebook app with a real-world contest element. Read More...

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Facebook in Japan: Real Names, Real Value
Asia

Facebook in Japan: Real Names, Real Value

15y Jeff Lippold

Facebook in Japan: Real Names, Real Value

Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a g...

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Digital Efforts That Draw a Crowd
Media

Digital Efforts That Draw a Crowd

15y Tessa Wegert

Digital Efforts That Draw a Crowd

Brands can use crowdsourcing to encourage consumers to actively participate in the creation of digital materials. Read More...

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Subway Readies Global Mobile Push
Media

Subway Readies Global Mobile Push

15y Jack Marshall

Subway Readies Global Mobile Push

Will launch transactional mobile websites and applications worldwide. Read More...

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The Instant Curated E-Newsletter That Your Prospects Will Love
Marketing

The Instant Curated E-Newsletter That Your Prospects Will Love

15y Brian Massey

The Instant Curated E-Newsletter That Your Prospec...

Four steps to an easy way to stay in front of your audience and take the place in their mind as the thought leader in your space. Read More...

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Will Privacy Concerns Limit F-Commerce?
Social

Will Privacy Concerns Limit F-Commerce?

15y Janice Diner

Will Privacy Concerns Limit F-Commerce?

The popularity of social games on Facebook suggests otherwise. Read More...

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OMD Sets Up Search Marketing, Analytics Hubs in China
Analytics

OMD Sets Up Search Marketing, Analytics Hubs in China

15y Adaline Lau

OMD Sets Up Search Marketing, Analytics Hubs in Ch...

Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Read More...

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Google Buys Growing Deals Start-up
Social

Google Buys Growing Deals Start-up

15y Christopher Heine

Google Buys Growing Deals Start-up

Dealmap acquisition brings 2 million users. Read More

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Gambling on Global: Which Is the Big Blind?
Conference Coverage

Gambling on Global: Which Is the Big Blind?

15y Maura Ginty

Gambling on Global: Which Is the Big Blind?

Trade-offs to consider when translating content for global search marketing programs. Read More...

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How Mobile Can Help Promote Channel Sales
Asia

How Mobile Can Help Promote Channel Sales

15y Joshua Maa

How Mobile Can Help Promote Channel Sales

Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Read More...

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Will Groupon Make Foursquare Less Fun?
Social

Will Groupon Make Foursquare Less Fun?

15y Christopher Heine

Will Groupon Make Foursquare Less Fun?

Clever do-it-yourself offers may be harder to find among deals clutter. Read More...

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Back-to-School PPC: A+ Tips and Expansion Ideas
Paid Search

Back-to-School PPC: A+ Tips and Expansion Ideas

15y Lisa Raehsler

Back-to-School PPC: A+ Tips and Expansion Ideas

How to prepare for $68B retail spending event. Read More...

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3 Tips To Leverage Ratings and Reviews
Local

3 Tips To Leverage Ratings and Reviews

15y Gregg Stewart

3 Tips To Leverage Ratings and Reviews

And why Google Place deserves your immediate attention. Read More...

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What's New in Behavioral Targeting for Mobile Advertising
Media

What's New in Behavioral Targeting for Mobile Advertising

15y Rob Weber

What's New in Behavioral Targeting for Mobile Adve...

A look at the challenges and potential opportunities. Read More...

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Toyota Donates 100 Cars on Facebook
Automotive

Toyota Donates 100 Cars on Facebook

15y Christopher Heine

Toyota Donates 100 Cars on Facebook

One vehicle per day goes to a nonprofit. Read More

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What Makes a Good SEO Hire?
Asia

What Makes a Good SEO Hire?

15y Andy Radovic

What Makes a Good SEO Hire?

A good SEO talent should be equipped with skills in these four areas. Read More...

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Sometimes It Is the Small Intangible Things That Count in Loyalty
Asia

Sometimes It Is the Small Intangible Things That Count in Loyalty

15y Dominic Powers

Sometimes It Is the Small Intangible Things That C...

For your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Read More...

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Groupon Ads Running on New York Times' OOH Screens
Social

Groupon Ads Running on New York Times' OOH Screens

15y Christopher Heine

Groupon Ads Running on New York Times' OOH Screens

Promos encourage mobile purchasing. Read More...

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McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day
Asia

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

15y Adaline Lau

McDonald's Uses Facebook Places to Build Buzz For ...

Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Read More...

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Daily Deals Trend: Card-Linked Offers
Social

Daily Deals Trend: Card-Linked Offers

15y Christopher Heine

Daily Deals Trend: Card-Linked Offers

BuyWithMe and others challenge Groupon's supremacy. Read More...

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Mobile Payment Growth Comes Slower Than Expected
Media

Mobile Payment Growth Comes Slower Than Expected

15y Douglas Quenqua

Mobile Payment Growth Comes Slower Than Expected

Growth hits stumbling blocks in developing and developed markets. Read More...

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Managing Your Mid-Career Sabbatical
Marketing

Managing Your Mid-Career Sabbatical

15y Anna Papadopoulos

Managing Your Mid-Career Sabbatical

Create the perfect "unofficial" sabbatical by being clear on why you are taking the break, creating an action plan, and remaining connected. Read More...

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Seamless Web Rebrands, Shifts to Mobile
Marketing

Seamless Web Rebrands, Shifts to Mobile

15y Christopher Heine

Seamless Web Rebrands, Shifts to Mobile

Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Read More...

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Sony Helps Students Hunt Great Lake Shipwrecks
Media

Sony Helps Students Hunt Great Lake Shipwrecks

15y Zachary Rodgers

Sony Helps Students Hunt Great Lake Shipwrecks

Branded content plumbs depths, with help from 180LA and the NOAA. Read More...

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