Ernst & Young predicts another strong holiday season for online retailers, and why not? PC Data says the rush has already begun, as evidenced by its l...
View articleBoy, that Microsoft antitrust thing sure was entertaining. It had great characters, a plot any reporter could follow, and (supposedly) a definite endi...
View articleAfter two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...
View articleIt's easy to start a small business online. Nick means very small. Just you at home, building your business one step at a time. Maybe you have one or ...
View articleProfessional marketers in electronic commerce are embracing and improving promotional techniques originally developed for the offline world. As the In...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...
View articleThere's this thing that generals do when they send regular folk to war. They encourage the de-personalization of the enemy because it's easier to kill...
View articleWhen the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articlePotential new revenue is one of the main reasons for businesses to go online. But transferring your brand to the web doesn't guarantee higher earnings...
View articleJanet and Kathy have been writing for weeks about the difficult but strategically essential task of selecting the right ad sales partner. And they've ...
View articleBravo! Marketing, a high-techintegrated marketing communications firm, signed three new to its publicrelations client roster: MiX media, Wireless Onli...
View articleCommunity and guide site operation Suite101.com Inc. said that New York basedDoublespace will head up Suite101.com'sbrand and marketing campaign. Read...
View articleIn the last few months, headlines everywhere have announced the explosion in healthcare ad spending and e-commerce online. Bobbi Halfin reveals new ma...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articleMany agencies invested in adserving technology over the past couple years but got a rude awakening when they found it impractical to use these servers...
View articleInnovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...
View articleReston, VA-based CyberCash Inc. kicked off a new $2.5million TV and print ad campaign produced by Atlanta-based Donino, White &Partners (DWP) for ...
View articleWhat's the ideal role for an advertising sales manager? Should the sales manager have personal territory and revenue goals? And what's a sales manager...
View articleWhat is direct marketing online, anyway? It's not about responding with a click, it's about starting a relationship. A relationship that could lead to...
View articleJanet thinks outside the (cash) box this week as she talks about non-monetary ways to compensate top sellers on your team. Read More...
View articleWhat happens to the distribution chain in a wired world? The answer is: Plenty. But Jim Sterne offers a smart solution that completely sidesteps the w...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articleMichael Fischler is here to talk about conducting online commerce today. But he's not mentioning shopping carts or credit cards . . . SET or SSL . . ....
View articleE*TRADE Group Inc. in Palo Alto, CA launched the next phase of a nationalmarketing campaign designed to communicate its brand as "The Number One Rated...
View articleMost web publishers acknowledge that developing a site that attracts branded advertisers must be a key objective. But, surprisingly very few of these ...
View articleOnHealth Network Co. in Seattle said that Nicorette nicotine gum and NicoDermCQ nicotine patch, SmithKline Beecham's top-selling smoking cessation aid...
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