Geo-Targeting: Old School and New School
Marketing

Geo-Targeting: Old School and New School

17y Robin Neifield

Geo-Targeting: Old School and New School

As Google emphasized this week in its Google Buzz announcement, location is an immediate and important relevance enhancer. Read More...

View article
It's Time for MSN, MySpace, and Yahoo to Pick Fights
Marketing

It's Time for MSN, MySpace, and Yahoo to Pick Fights

17y Adam Cahill

It's Time for MSN, MySpace, and Yahoo to Pick Figh...

Apple's taking on Google. Facebook and Google are sparring. Media brands on the sidelines must get aggressive - or get marginalized. Read More...

View article
Best Practice Versus What Works: Let the Data Decide
Email

Best Practice Versus What Works: Let the Data Decide

17y Stefan Pollard

Best Practice Versus What Works: Let the Data Deci...

Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance. Read...

View article
Predicting Future Behaviors
Data insights

Predicting Future Behaviors

17y Rob Graham

Predicting Future Behaviors

While predictive targeting is not an exact science, it still holds potential for marketers. Read More...

View article
Seven Signs of the Desktop Web Apocalypse
Marketing

Seven Signs of the Desktop Web Apocalypse

17y Jeremy Lockhorn

Seven Signs of the Desktop Web Apocalypse

Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop. Read More...

View article
The Three Most Important SEO Factors
Search

The Three Most Important SEO Factors

17y Sage Lewis

The Three Most Important SEO Factors

Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the tar...

View article
Best Practices and Testing in E-mail Marketing
Email

Best Practices and Testing in E-mail Marketing

17y Jeanne Jennings

Best Practices and Testing in E-mail Marketing

Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Read More...

View article
E-mail Marketing's Future in a Twitter World
Marketing

E-mail Marketing's Future in a Twitter World

17y Anna Maria Virzi

E-mail Marketing's Future in a Twitter World

Twitter, Facebook, and other social networks will change e-mail marketing - in a good way. Here's how. Read More...

View article
The 22 Immutable Laws of Marketing No Longer Apply
Marketing

The 22 Immutable Laws of Marketing No Longer Apply

17y Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply

The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part series. Read M...

View article
What Behavioral Marketers Can Learn From YouTube
Data insights

What Behavioral Marketers Can Learn From YouTube

17y Brian Massey

What Behavioral Marketers Can Learn From YouTube

A case for giving consumers more information about the targeted ads they see. Read More...

View article
Six Ways to Maintain Sender Reputation as the Inbox Evolves
Email

Six Ways to Maintain Sender Reputation as the Inbox Evolves

17y Stephanie Miller

Six Ways to Maintain Sender Reputation as the Inbo...

The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it. Read More...

View article
Five Statistics That Matter (and Why)
Marketing

Five Statistics That Matter (and Why)

17y Gary Stein

Five Statistics That Matter (and Why)

A list of the five data points out there that can help to confirm or deny some of the truths that we have become accustomed to. Read More...

View article
What Apple's iPad Means for Marketers
Marketing

What Apple's iPad Means for Marketers

17y Sean Carton

What Apple's iPad Means for Marketers

Online marketers will have to adjust their approaches because of this game-changing device. Here's why. Read More...

View article
Getting Real About Results
Email

Getting Real About Results

17y Jeanniey Mullen

Getting Real About Results

An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing. Read More...

View article
Tools for Search Marketing Intelligence
Search

Tools for Search Marketing Intelligence

17y Julie Batten

Tools for Search Marketing Intelligence

A look at some key tools for analyzing searcher interest and behavior, and the competitive environment. Read More...

View article
Dear Client...
Marketing

Dear Client...

17y Robin Neifield

Dear Client...

Ten recommendations to get the best from your digital agency partner. Read More

View article
Behavioral Targeting and A/B Testing
Data insights

Behavioral Targeting and A/B Testing

17y Andrea Fishman

Behavioral Targeting and A/B Testing

What's appropriate for your business? Read More

View article
How to Improve Your Process for Acquiring E-mail Subscribers
Email

How to Improve Your Process for Acquiring E-mail Subscribers

17y Stefan Pollard

How to Improve Your Process for Acquiring E-mail S...

A checklist for auditing your e-mail subscriber acquisition practices. Read More...

View article
Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv
Marketing

Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv

17y Fred Aun

Industry Vet Toby Gabriner Jumps from Tribal Fusio...

Gabriner was previously CEO at [x+1] and president of Carat Fusion. Read More...

View article
Real-Time Search and Your Business
Search

Real-Time Search and Your Business

17y Sage Lewis

Real-Time Search and Your Business

You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter a...

View article
Five Application Marketing Trends
Marketing

Five Application Marketing Trends

17y Rob Weber

Five Application Marketing Trends

Online marketers should take note of these developments in app marketing. Read More...

View article
Quick Tips for Successful E-mail Newsletters
Email

Quick Tips for Successful E-mail Newsletters

17y Jeanne Jennings

Quick Tips for Successful E-mail Newsletters

Six best practices to incorporate into your e-mail newsletter strategy. Read More...

View article
Learning From the Best of the Best in Online Marketing
Marketing

Learning From the Best of the Best in Online Marketing

17y Anna Maria Virzi

Learning From the Best of the Best in Online Marke...

ClickZ kicks off the year with 16 seasoned marketing pros who will share their expertise in search marketing, social media marketing, analytics, and m...

View article
How to Power Your 2010 Media Plan with Real-Time Bidding
Display Advertising

How to Power Your 2010 Media Plan with Real-Time Bidding

17y Mike Baker

How to Power Your 2010 Media Plan with Real-Time B...

An approach to buying display ad media can help meet conversion goals and branding objectives. Here's how. Read More...

View article
Majority of Mobile Ads in U.K. Served to Apple Devices
Marketing

Majority of Mobile Ads in U.K. Served to Apple Devices

17y Jack Marshall

Majority of Mobile Ads in U.K. Served to Apple Dev...

Apple's iPhone and iPod Touch devices now account for over 70 percent of AdMob's mobile ad requests in the U.K., but only around 36 percent of ads are...

View article
2010: Social Media Removes the Dam of Gutenberg-Google
Marketing

2010: Social Media Removes the Dam of Gutenberg-Google

17y Aaron Kahlow

2010: Social Media Removes the Dam of Gutenberg-Go...

The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer. Read More...

View article
YouTube to Stream Live Ad-Supported IPL Cricket Matches
Marketing

YouTube to Stream Live Ad-Supported IPL Cricket Matches

17y Jack Marshall

YouTube to Stream Live Ad-Supported IPL Cricket Ma...

YouTube will stream live, ad-supported coverage of the all 2010 Indian Premier League cricket matches everywhere but the U.S., promising near-global r...

View article
1 244 245 246 247 248 534