Imagine how the game would change if standard media buys were offset with discounts based on the tone and velocity of a quantifiable online conversati...
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View articleFive ways to get more information from e-mail list members. Read More...
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View articleClicks and conversions don't suffice as metrics data in an increasingly wired world. Read More...
View articleFather Bernard is a monk on a mission -- and a marketing magician. Read More...
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View articleWhen it comes to e-mail strategies and best practices, B2B is in a league of its own, says OgilvyOne's e-mail marketing director. Read More...
View articleWith the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Read More...
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View articleUsers are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Read More...
View articleEasy, personalized video-to-go has arrived. Read More
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