Demand for IT Workers Drops Sharply
Audience

Demand for IT Workers Drops Sharply

24y Roy Mark

Demand for IT Workers Drops Sharply

New ITAA workplace update indicates IT workforce growth will remain relatively flat through the end of the year. Read More...

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Think You Know Cool?
Marketing

Think You Know Cool?

24y Sean Carton

Think You Know Cool?

Fifteen bleeding-edge Web sites to recharge your batteries and refresh your mindset. Read More...

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Spam and Email Filters: Reader Solutions
Email

Spam and Email Filters: Reader Solutions

24y Paul Soltoff

Spam and Email Filters: Reader Solutions

Whether you’re a marketer or publisher, someone, somewhere, is blocking your email messages (even when recipients want to receive them). Readers sugge...

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Screen Scrape Diaries, Part 1
Email

Screen Scrape Diaries, Part 1

24y Edward Grossman

Screen Scrape Diaries, Part 1

How spammers seed your lists -- and what you can do about it. Read More...

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Dot-com Era Start-Ups Still Feeling Woes
Audience

Dot-com Era Start-Ups Still Feeling Woes

24y Michael Chait

Dot-com Era Start-Ups Still Feeling Woes

New data shows accelerated rate of closure for the venture-backed companies of the late '90s. Read More...

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Is Email Marketing Hurting Your Business?
Marketing

Is Email Marketing Hurting Your Business?

24y Declan Dunn

Is Email Marketing Hurting Your Business?

Warning: Super affiliate emails may be hazardous to your company's health. Read More...

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Site Specific
Marketing

Site Specific

24y Rebecca Lieb

Site Specific

Construct a two-way street between your online and offline marketing efforts. Read More...

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High-Speed Connects High-Income Homes
Data insights

High-Speed Connects High-Income Homes

24y Robyn Greenspan

High-Speed Connects High-Income Homes

Broadband is the connection of choice for high-earning U.S. households, with cable modem maintaining the top spot over DSL. Read More...

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SuSE eMail Server: Best of Show?
Email

SuSE eMail Server: Best of Show?

24y Carla Schroder

SuSE eMail Server: Best of Show?

Give SuSE’s Linux-based eMail Server fifteen minutes, and it willgive you a full-featured mail and group calendaring setup with a Web front end that ’...

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Email Versus Direct Mail: A Head-to-Head Test
Email

Email Versus Direct Mail: A Head-to-Head Test

24y Heidi Anderson

Email Versus Direct Mail: A Head-to-Head Test

Result? An 890 percent cost-per-lead gap for one marketer. Guess which method came out ahead? Read More...

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Consumers Don't Mistake Mail for Spam
Ad Industry Metrics

Consumers Don't Mistake Mail for Spam

24y Christopher Saunders

Consumers Don't Mistake Mail for Spam

A new study from Harris Interactive suggests that while consumers hatespam, they still appreciate and respond to commercial e-mail marketing. Read Mor...

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The Overlooked Killer App: Paid Inclusion
Search

The Overlooked Killer App: Paid Inclusion

24y Kevin Lee

The Overlooked Killer App: Paid Inclusion

Don't leave it up to the spiders! Paid inclusion ensures your site will appear in search results. Kevin reviews the four types of paid inclusion progr...

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Power-Packed Microsites
Email

Power-Packed Microsites

24y Kathleen Goodwin

Power-Packed Microsites

A microsite isn’t just a landing page. It’s a turbocharged complement to your email newsletter. Read More...

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The Online Branding Hub
Marketing

The Online Branding Hub

24y Jeffrey Graham

The Online Branding Hub

How much of the marketing budget goes online? First, understand what online advertising can do for the brand and how to play it off the media mix. Rea...

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Sensory Brand Management: It Makes (Five) Senses
Marketing

Sensory Brand Management: It Makes (Five) Senses

24y Martin Lindstrom

Sensory Brand Management: It Makes (Five) Senses

Why does most brand building concentrate on two senses when appealing to all five is likely to double brand awareness and strengthen the impression a ...

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'AMD me' Unleashed
Marketing

'AMD me' Unleashed

24y Team ClickZ

'AMD me' Unleashed

The chipmaker launches a massive advertising campaign hell bent on grabbing more mind-share away from Intel. AMD Delays Hammer, Barton Chips Read More...

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Why Can't Johnny Count Ad Impressions?
Marketing

Why Can't Johnny Count Ad Impressions?

24y Jeremy Lockhorn

Why Can't Johnny Count Ad Impressions?

We've come a long way in the Internet ad industry; but in some regards, we're still in the dark ages. Read More...

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Six Ways to Build an Opt-In List (From Zero)
Email

Six Ways to Build an Opt-In List (From Zero)

24y Barry Stamos

Six Ways to Build an Opt-In List (From Zero)

Small steps, big returns. You’d be marketing by email but you don’t have a list? So much for that excuse. Read More...

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Opt-In: More Than Permission to Send
Email

Opt-In: More Than Permission to Send

24y Pamela Parker

Opt-In: More Than Permission to Send

When you gather subscribers for a newsletter or marketing missive, remember the transaction is give and take. Read More...

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Widespread Use Despite Abuse
Data insights

Widespread Use Despite Abuse

24y Robyn Greenspan

Widespread Use Despite Abuse

The good news: almost every Internet user has an active e-mail account. The bad news: many of the incoming messages are unsolicited. Read More...

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Overture Overages?
Marketing

Overture Overages?

24y Jim Kukral

Overture Overages?

Fact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience? Read More...

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The Business Case for Opt-In
Email

The Business Case for Opt-In

24y Jeanne Jennings

The Business Case for Opt-In

Getting personal with spammers: Jeanne’s email from spammers who lament their tactics don’t work. What better business case for opt-in? Read More...

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Google: Can the Marcia Brady of Search Stay Sweet? Part 1
Search

Google: Can the Marcia Brady of Search Stay Sweet? Part 1

24y Danny Sullivan

Google: Can the Marcia Brady of Search Stay Sweet?...

Nothing's a headache like... success. Can Google survive its own popularity? Part one of a two-part series. Read More...

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Europe Fights Spam with Habeas and Poetry
Email

Europe Fights Spam with Habeas and Poetry

24y Gretchen Hyman

Europe Fights Spam with Habeas and Poetry

Leading Dutch Internet service provider Villa Hosting joins the Habeas anti-spam service in the effort to eradicate unwanted email clutter. Read More...

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Get on the Executive Radar Screen, Part 2
Email

Get on the Executive Radar Screen, Part 2

24y Karen Gedney

Get on the Executive Radar Screen, Part 2

Craft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Read More...

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Siding With Goliath: Preaching What Permission Marketing Practices
Email

Siding With Goliath: Preaching What Permission Marketing Practices

24y Len Ellis

Siding With Goliath: Preaching What Permission Mar...

Behemoth Intel is championing permission marketing. So why don’t the liberal watchdogs see it that way? Read More...

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Interactive TV Gaining Acceptance
Audience

Interactive TV Gaining Acceptance

24y Robyn Greenspan

Interactive TV Gaining Acceptance

Gaming and t-commerce may lead the way for enhanced television services, particularly in Europe. Read More...

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