Automated Affiliate Communication
Marketing

Automated Affiliate Communication

24y Shawn Collins

Automated Affiliate Communication

In affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it. Read More...

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Summer Travelers Take to the 'Net and the Road
Marketing

Summer Travelers Take to the 'Net and the Road

24y Robyn Greenspan

Summer Travelers Take to the 'Net and the Road

Security concerns and a troubled economy aside, almost as many Americans are traveling this season as they did last year. Read More...

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IT Staff Don't Stay Put
Audience

IT Staff Don't Stay Put

24y Robyn Greenspan

IT Staff Don't Stay Put

The voluntary departure rate among IT professionals remains high, despite projected single-digit growth rates in the industry. Read More...

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Talk to Each Other Already!
Marketing

Talk to Each Other Already!

24y Pamela Parker

Talk to Each Other Already!

Retailers aren't delivering it, although consumers expect it: a consistent brand image and experience across every sales channel. Read More...

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Don’t Annoy Subscribers -- Until They Ask You To
Email

Don’t Annoy Subscribers -- Until They Ask You To

24y Edward Grossman

Don’t Annoy Subscribers -- Until They Ask You To

Best Practices vs. Screw the Rules: I’ll listen to my subscribers. Read More...

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The Bumpy Road to Maximum Monetization, Part 2
Search

The Bumpy Road to Maximum Monetization, Part 2

24y Danny Sullivan

The Bumpy Road to Maximum Monetization, Part 2

Seeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...

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Conference Blog: Earthquakes, Wizards, Words and Email Stats
Email

Conference Blog: Earthquakes, Wizards, Words and Email Stats

24y Debbie Weil

Conference Blog: Earthquakes, Wizards, Words and E...

A recent conference wasn’t as earth moving as last year’s event -- but did inspire our intrepid columnist to try her hand at blogging. Read More...

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The Standard Should Be Innovation
Marketing

The Standard Should Be Innovation

24y Jeffrey Graham

The Standard Should Be Innovation

As the industry gropes for standards, bear in mind they're important -- but not necessarily a priority. Read More...

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Who Wears the Creative Briefs?
Marketing

Who Wears the Creative Briefs?

24y Tig Tillinghast

Who Wears the Creative Briefs?

Creative teams aren't production departments. Creative, effective , online ads require creative input from a campaign's inception. Read More...

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Brand Alliances Put to the Test
Marketing

Brand Alliances Put to the Test

24y Martin Lindstrom

Brand Alliances Put to the Test

Here's evidence that a co-branding alliance may be something you should consider. Read More...

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Rich Media Surprises Even a Believer
Marketing

Rich Media Surprises Even a Believer

24y Jeremy Lockhorn

Rich Media Surprises Even a Believer

Perhaps you've grown ho-hum about rich media as it's become increasingly commonplace. Even Jeremy was stunned by its power in a recent campaign. Read ...

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Handspring Releases Treo Mail
Email

Handspring Releases Treo Mail

24y Gretchen Hyman

Handspring Releases Treo Mail

New email service provides tight integration with Microsoft Outlook/Exchange or POP3 accounts to send and receive email from anywhere a user travels w...

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Are You Watching Your ROI?
Email

Are You Watching Your ROI?

24y Jackie Gallogly and Lynne Rolls

Are You Watching Your ROI?

Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short le...

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Small Biz Loves DSL but U.S. Lags Behind
Data insights

Small Biz Loves DSL but U.S. Lags Behind

24y rumo

Small Biz Loves DSL but U.S. Lags Behind

Despite increasing reliance on the high-speed connection, the U.S. fell from 5th to 10th in rankings of global DSL subscriptions. Read More...

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Another Reason for Spider-Man to Dislike Cookies
Marketing

Another Reason for Spider-Man to Dislike Cookies

24y Jason Ciment

Another Reason for Spider-Man to Dislike Cookies

Cookie-based tracking techniques for affiliate programs have enough flaws already... and here comes a new one. Read More...

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Economy Getting You Down? Look Abroad
Marketing

Economy Getting You Down? Look Abroad

24y Rebecca Lieb

Economy Getting You Down? Look Abroad

The Internet bubble burst? It's hardly begun inflating in Asia, Eastern Europe, and the Middle East. With dozens of markets doubling and tripling in s...

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Impact Engine
Email

Impact Engine

24y Team ClickZ

Impact Engine

Impact Engine is a online eMarketing solution company for creating, delivering, and tracking, high-impact multimedia presentations via email. Read Mor...

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Part Art, Part Science, Part 4: Measure and Analyze
Email

Part Art, Part Science, Part 4: Measure and Analyze

24y Al DiGuido

Part Art, Part Science, Part 4: Measure and Analyz...

Now that you’ve established goals and implemented a plan to reach them, how do you determine whether you’ve succeeded? Read More...

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IM Rules in Spain, Brazil
Email

IM Rules in Spain, Brazil

24y Bob Woods

IM Rules in Spain, Brazil

A new study says consumer IM is more dominant in Spain than its EU neighbor Denmark. But e-mail is still the king of Internet communications. Read Mor...

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Swedes, Danes, and Dutch Lead European Usage
Email

Swedes, Danes, and Dutch Lead European Usage

24y Robyn Greenspan

Swedes, Danes, and Dutch Lead European Usage

Computer users are in the minority in Europe but those that do use a PC cite email exchange as their primary activity. Read More...

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Actis eMarketing
Email

Actis eMarketing

24y Team ClickZ

Actis eMarketing

Actis eMarketing offers professional online marketing consulting services and solutions for companies. Read More...

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The Bumpy Road to Maximum Monetization, Part 1
Search

The Bumpy Road to Maximum Monetization, Part 1

24y Danny Sullivan

The Bumpy Road to Maximum Monetization, Part 1

Seeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...

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A Sneak Preview of NetWin’s SurgeMail
Email

A Sneak Preview of NetWin’s SurgeMail

24y Dee-Ann LeBlanc

A Sneak Preview of NetWin’s SurgeMail

Dee-Ann LeBlanc examines the next generation of Dmail: NetWin’s SurgeMail. How does it live up to its venerable predecessor? Read More...

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Context Matters
Email

Context Matters

24y Chris Maher

Context Matters

Before you craft your email marketing messages, carefully consider the context in which they’ll be received. Read More...

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Media Buyers Prefer Quality over Quantity
Ad Industry Metrics

Media Buyers Prefer Quality over Quantity

24y Robyn Greenspan

Media Buyers Prefer Quality over Quantity

Most e-mail marketers opt for permission-based lists and take great measures to target legitimate recipients. Read More...

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Get More Personal -- by Reading Your Email Aloud
Email

Get More Personal -- by Reading Your Email Aloud

24y Nick Usborne

Get More Personal -- by Reading Your Email Aloud

Do your email messages to customers sound personal or like they’ve been penned by a faceless corporation? One way to find out is by reading them out l...

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The Meditations of Chairman Pud
Marketing

The Meditations of Chairman Pud

24y Andy Bourland

The Meditations of Chairman Pud

Guilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to ha...

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