Brand trust can be built online, according to a recent study. Does that mean the advantage of traditional media is finally over? Read More...
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View articleBig Blue dethrones Oracle as champ of the $8.8 billion database market for 2001, according to Gartner Dataquest's annual survey of the database softwa...
View articleA huge spike in file-sharing sites and another big lawsuit shouldn't deter businesses from using the collaborative networking technology. Read More...
View articleLetting people in on a little inside dirt is an excellent (and cost-effective) way of generating buzz. Read More...
View articleEmail marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleThe outsourcing trend gains momentum with IT, HR and facilities management leading as the top farmed-out business functions. Read More...
View articleHow to market to the most multicultural and diverse youth market ever? Simple. Let them do the marketing for you. (It helps if you're not a Type A per...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleApplied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications. Re...
View articleBased on some articles out there, you might think it's easy to manipulate the results on Google. It's not as simple as it may seem. Read More...
View articleLaunching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...
View articleA weak economy and reduced IT spending are the sources of global server woe, but the U.S. market has seen an increase. Read More...
View articleOnline advertising boosters are making laudable efforts to develop reach and frequency models for interactive media, but don't make the mistake of bel...
View articleAs the music industry continues to blame the Internet for lagging global sales, Jupiter finds that experienced file sharers are more likely to have in...
View articleThe Web can't appeal to human senses like a real-world retail store can, which hinders upselling and impulse buying. Martin finds evidence this is cha...
View articleCyberlogtech provides e-marketing solutions and a self-managed permission-based email platform called Powered E-Mail. Read More...
View articleInternet users prefer email over everything -- with the possible exception of brushing their teeth. Read More...
View articleForrester Research indicates that banking profits will be found online, yet many European financial firms can't break free from branches. Read More...
View articleThings are getting out of hand! Pop-unders were one thing, but their latest incarnation is outright evil. Read More...
View articleFirst-quarter reports show solid growth in consumer online sales; however, the latest GDP figures show the IT recession continuing. Read More...
View articleFollow Jason's instructions, and you'll discover super affiliates that can really drive revenue. Read More...
View articleOn the Internet, no one knows you're a... what? Savvy consumers are learning the easiest way to fight back against aggressive, unscrupulous marketing ...
View articleU.S. consumer broadband subscriptions are increasing, but lower prices propel Canada's lead in the high-speed adoption race. Read More...
View articleThe color laser copier and printer markets are poised for growth if vendors can deliver the right mix of speed and price. Read More...
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