The idea that content is cheap and easy to produce is pervading our society, but this misguided mindset is sure to result in a major shakeout. Read Mo...
View articleA five-star hotel generated a surprising result when it added video to its email marketing messages. Heidi gives us the lowdown on the campaign. Read ...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleThink email marketing is a technological magic bullet? Think again. Read More...
View articleRetailers in the United States sold more than 300,000 copies of Windows XP in the first three days after its launch. Not a shabby showing, but not up ...
View articleIn the past, tricking people into opening your physical mail or email might have been effective, but these altered times require a change in tactics. ...
View articleA Forrester Research survey found that the number of large companies in North America that have cut their e-business budgets has nearly doubled in the...
View articleAre marketers looking at today's realities or simply following a popular perception of the "right" way to do branding? Read More...
View articleWith Americans taking a closer look at their mail, it might be a good time for electronic billing and payment providers to convince consumers to chang...
View articleThe battle for acceptable levels of service between consumers and companies is a long and never-ending one. Blake's been checking the latest and this ...
View articleWhy does Lynne love thee? Let her count the reasons. And one of the most important is the fact that email can help businesses survive in these trouble...
View articleDespite the launch of Microsoft's Xbox and the start of a new era for gaming consoles, shipments are expected to decline in 2001. The long-term foreca...
View articleFlying in the face of research that has predicted a prosperous holiday season for online retailers, a study by Odyssey found online consumers have bec...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleIt happened once; could it happen again? Those books and records you once loved -- as a child, perhaps in college -- had the power to fuel inspiration...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleWhat were Yahoo! execs thinking when they signed programming deals for the Broadcast division this week? By Rebecca's reckoning, the agreements don't ...
View articleCan technology solve the affiliate problem? Some say yes, but Jason argues that the answer isn't quite that simple. But that doesn't mean there aren't...
View articleYou're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleIn the sixth of a multi-part series, Alexis Gutzman outlines the features to look for when selecting a newsletter service. Read More...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleKeeping "tabs" on what's new -- Google adds tabs to its home page to simplify user interface and introduces a new power command that can search files ...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articlePreliminary results from a Knowledge Networks/Statistical Research study found that the spread of many consumer media technologies has leveled off. Is...
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