It's predicted that there will be over one billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of...
View articleThe Internet community has been trying to figure out what sort of animal RealNames is. Is it a traffic company? A means to get high rankings on search...
View articleAh, summertime... finally and fully here. Freed at last from the cold, rain, and mud, we head for the seashore, mountain streams and dreams of freedom...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleTo retain permission you've got to keep your customers happy. And keeping your customers happy is, in large part, a factor of how effective you are at...
View articleIf you believe the current crop of TV ads, you have to own a new Lexusor a Beamer to have access to bleeding edge car navigation technology. Truth is,...
View articleNobody talks about convergence anymore. Eons (months) ago, industry analysts talked about a future where one device part television, part Internet-acc...
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleAre you offering your advertisers meaningful access and exposure to your audience? And, ideally, opportunities for fruitful interaction? If not, doing...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
View articleGreg and Emily recently encountered a host of problems while trying to use the online counterparts of traditional offline businesses. Many of these co...
View articleThe US market for pharmaceutical, health, and beauty products will explode from less than $250 million in 1999 to more than $18 billion in 2004, accor...
View articleWe've all heard about the battle between the music industry and Napster, and few of us doubt that we'll see more of the same. What does copyright actu...
View articleDon’t get him wrong: Sean knows that email marketing works. At least in the short term. But "permission marketers" need to think about the long haul. ...
View articleIf the numbers in Europe are any indication, the most popular Internet appliance will soon be the TV. Interactive TV appliances, digital televisions, ...
View articleThe consumer direct channel, which includes not only the Intenet, but also catalogs, direct mail, and interactive television, will account for 12 perc...
View articleWouldnt it be great to be able to monitor search-engine positioning results to answer ROI questions on GoTo.com versus Inktomi.com or Google.com? Or t...
View articleThe web allows us to track practically everything a user does. But this is a good-news/bad-news situation. The good news is that we can capture a trem...
View articleYou hear the phrase "Hot Silicon Valley PR agency" and what comes to mind? An agency putting together cutting-edge communications in new media for a h...
View articleA couple weeks back, in an article on early-stage marketing for start-ups, Neil asked ClickZ readers to share low-cost marketing tactics that have wor...
View articleInternet B2B trade in the year 2000 will represent only 3 percent of the total US B2B non-service market, or $336 billion, but by 2005, it will swell ...
View articleThe Internet we know and love may be injurious to your health! Many of us desk jockeys suffer from RSI (Repetitive Strain Injury), a general term that...
View articlePermission is a particularly dangerous label. It gives the impression of a depth of consent and relationship that rarely exists except in the mind of ...
View articleSmall business is a popular online target market for major corporations, especially the financial services firms. The SBA estimates about 25 million s...
View articleA pair of surveys that examine employment in the Internet sector have found good salaries, stock options, health club memberships, and pool tables amo...
View articleDue to the ever-growing inbox deluge, email recipients of the future are bound to tune out more and more. So we need to experiment, stay on the cuttin...
View articleThe Pew Research Center says people are losing interest in television news in favor of the Internet. Fewer people follow national news, and they pay a...
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