Retailers vs.The Net: Round 2
Marketing

Retailers vs.The Net: Round 2

27y Martin Lindstrom

Retailers vs.The Net: Round 2

Retailers need to know what they do best if they're going to survive. The Internet has already created many upheavals for them, and it's still causing...

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Mining The Data Mountain
Marketing

Mining The Data Mountain

27y Sean Carton

Mining The Data Mountain

Wanna know the real reason e-commerce is going to change the way we shop? It's not the 24X7 instant access to products - anyone with a telephone and a...

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Keep The Conversation Going
Marketing

Keep The Conversation Going

27y Cliff Allen

Keep The Conversation Going

Web technology makes it very easy to communicate quickly with so many people that it's easy to forget the overriding purpose of creating a powerful we...

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Heads Up On The PR Revolution
Marketing

Heads Up On The PR Revolution

27y Len Stein

Heads Up On The PR Revolution

A seismic shift is underway as consumers turn from the traditional atoms and ink news world to digital media on the web. While daily newspapers still ...

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Three Million New Internet Shoppers for Christmas
Audience

Three Million New Internet Shoppers for Christmas

27y Michael Pastore

Three Million New Internet Shoppers for Christmas

Just what e-tailers want for the holidays: Following the promise of discounts and customer service, three million people will buy online for the first...

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One-Third of Internet Users Have Made Online Purchases
Audience

One-Third of Internet Users Have Made Online Purchases

27y Michael Pastore

One-Third of Internet Users Have Made Online Purch...

Nearly two-thirds of Internet users have researched products over the Internet but are reluctant to buy online. The Intermarket Group examines what is...

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To Link Or Not To Link
Marketing

To Link Or Not To Link

27y Gerry McGovern

To Link Or Not To Link

Jean-Pierre Bazinet has a Movie-List web site that links to almost 1000 movie trailers. Sounds good for movie fans and movie studios alike, right? But...

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Flying Carpets
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Flying Carpets

27y Nick Usborne

Flying Carpets

Once upon a time there were two web sites, each selling genuine Turkish carpets. The first site, PatsCarpets.com does everything right, 'forcing the n...

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A Brief History Of Branding
Marketing

A Brief History Of Branding

27y Greg Sherwin and Emily Avila

A Brief History Of Branding

In its relatively short life, the web has seen too many trends to count. These trends ebb and flow on the whim of the media that cover them and the ve...

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No Rest For The Weary
Marketing

No Rest For The Weary

27y Tom Kuegler

No Rest For The Weary

Remember "Leave it To Beaver"? When Dad used to go to work and come home at 5:00 p.m. to see Wally and the Beve? Well, no one works 9 to 5 now. The In...

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Y2K And The Urge For Release
Marketing

Y2K And The Urge For Release

27y Chris Maher

Y2K And The Urge For Release

First, an apology. This is yet another article about the (sigh) Y2K thing. Maher agrees that everything that could possibly be written about it has al...

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Clicks, Brands And Mortar
Marketing

Clicks, Brands And Mortar

27y Martin Lindstrom

Clicks, Brands And Mortar

Firms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true lo...

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Sporting Goods Industry Moves Online
Audience

Sporting Goods Industry Moves Online

27y Michael Pastore

Sporting Goods Industry Moves Online

The global sporting goods category is ripe for transition to the Internet, according to an industry report by Hambrecht & Quist, which predicts $4 bil...

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Internet May Slow Under Future Performance Demands
Audience

Internet May Slow Under Future Performance Demands

27y Michael Pastore

Internet May Slow Under Future Performance Demands

While the Internet has shown some performance improvements in recent years, the Web remains slow for conducting serious transactional business, accord...

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Hot Bots And Customer Service
Marketing

Hot Bots And Customer Service

27y Sean Carton

Hot Bots And Customer Service

Are your customers satisfied? You may not actually know. While every site inevitably has its share of disgruntled surfers who seem to be on a mission ...

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Business-to-Consumer E-Commerce: $380 Billion by 2003
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Business-to-Consumer E-Commerce: $380 Billion by 2003

27y Michael Pastore

Business-to-Consumer E-Commerce: $380 Billion by 2...

The worldwide business-to-consumer e-commerce market will reach $31.2 billion in 1999, up from $11.2 billion in 1998, according to GartnerGroup's Data...

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Online Pet Stores Keeping Customers Satisfied
Audience

Online Pet Stores Keeping Customers Satisfied

27y Michael Pastore

Online Pet Stores Keeping Customers Satisfied

NPD Online found that most pet owners buying their supplies over the Internet are very satisfied with their experience, the problem is the online stor...

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Leading Indicators Of The Future
Marketing

Leading Indicators Of The Future

27y Cliff Allen

Leading Indicators Of The Future

Growth in web usage has led to growing traffic, and sometimes growing revenues. But, high growth in overall use of the web can hide important informat...

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What Does Viral Marketing Really Mean?
Marketing

What Does Viral Marketing Really Mean?

27y Jeffrey Graham

What Does Viral Marketing Really Mean?

Lately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....

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Online Energy Industry Powered by Exchanges
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Online Energy Industry Powered by Exchanges

27y Michael Pastore

Online Energy Industry Powered by Exchanges

Electronic marketplaces will propel online energy sales to $266 billion by bringing about higher levels of efficiency in wholesale markets, according ...

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Online Gambling Thrives Despite Legal Questions
Marketing

Online Gambling Thrives Despite Legal Questions

27y Michael Pastore

Online Gambling Thrives Despite Legal Questions

Improving technologies and an increasing number of Internet users bode well for the future of online gambling, despite debates over its legal status, ...

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Nice Guys Finish Last
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Nice Guys Finish Last

27y Nick Usborne

Nice Guys Finish Last

A couple of weeks back Nick wrote an article under the title, "I'll Kiss You Unless You Tell Me Not To." And he got a bit of feedback on that. A few p...

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In Praise Of Plain Web Sites
Marketing

In Praise Of Plain Web Sites

27y Michael Fischler

In Praise Of Plain Web Sites

After two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...

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First Degree Mortar
Marketing

First Degree Mortar

27y Greg Sherwin and Emily Avila

First Degree Mortar

We get so caught up with revolution that we forget about the forces of evolution. Not long after the arrival of the web browser, many online marketing...

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September's Top Internet Retailers
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September's Top Internet Retailers

27y Michael Pastore

September's Top Internet Retailers

Internet retailing shook off its summer slumber and looks ready for the holiday shopping bonanza, according to the September E-retailing Report from P...

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The Integrated Brand
Marketing

The Integrated Brand

27y Martin Lindstrom

The Integrated Brand

The role of the brand will change dramatically in the next couple of years. Try to imagine a world where products talk together, coordinate their acti...

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The Future Of Web Advertising
Marketing

The Future Of Web Advertising

27y Sean Carton

The Future Of Web Advertising

Sean's been on vacation, tooling around Northern California over routes 1 and 101 near San Francisco, looking at a lot of billboards. They aren't much...

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