Marketing myths come and go. The latest says that significant resources should be devoted to creating web sites that are so interesting that people wi...
View articleHave you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...
View articleThe Internet makes for better support, so why aren't most online companies using it? Tom thinks the Internet business world is hurt by all the capital...
View articleIntranets are increasingly becoming an integral component of an organization's information technology infrastructure, according to a survey by IDC. Re...
View articleFor the first time since making its way into our living rooms, television has had to share viewing time with another medium: the Internet. 25 percent ...
View articleDespite the hype, most companies are still in the earliest stages of e-business deployment and lack effective e-business strategies, according to rese...
View articleThe online brokerage market will lead the financial services sector in growth, raising the asset pool to more than $3 trillion by 2003, but the financ...
View articleThe worldwide Internet protocol (IP) telephony market will explode from 310 million minutes of use in 1998 to 2.7 billion by the end of 1999, accordin...
View articleOn the ClickZ Forum they're delving ever deeper into the nuances of email marketing. What works best, e-zine ads or regular old list rental? I-Adverti...
View articleEvery time a web visitor clicks a link to see another page, several pieces of data are stored in your web server's log files. This data can be used to...
View articleIf your online business depends on relationships with your customers, ask yourself this question: Are the relationships you create built on the needs ...
View articleTopica features a number of services for e-mail list owners, including hosting and promoting lists. Read More...
View articlePublic relations and marketing professionals are control freaks. They try to control the message. Control the use of logos. Control rogue web sites. T...
View articleAs online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...
View articleAre William Shatner and the eCampus kids doing their brands any good? Studies by Opinion Research International and PC Data Online found that the top ...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View articleJ.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...
View articleAnyone whose business or profession depends significantly on the Internet (and who doesn't these days?) can't help but feel that life is moving too fa...
View articleMore than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...
View articleIt's a Creole word meaning "a little something extra." Like breaking through the clutter with a little extra. In a fit of healthful good intentions, S...
View articleA survey by Quicken found that fewer shoppers did their back-to-school shopping online this year than last year, but those that did shop online spent ...
View articleEmail marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleHere's an idea that may run a little against the grain. It's about excluding customers from your site. It's about saying, "Hey, this site may not be f...
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