It's no surprise Yahoo is pushing the creative strengths of its offerings, considering AOL's recent campaign for its own new premium ad unit. Read Mor...
View articleDeal comes amid rumors that AOL may also acquire TechCrunch. Read More...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
View articleKnowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping beha...
View articleYou may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Read More...
View articleDevelopers will be able to sell their in-app inventory to ad networks that are RIM partners. Read More...
View articleAmong first advertisers are two General Mills brands and Columbia Pictures film "The Social Network." Read More...
View articleAd technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...
View articleInteractive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...
View articleThe company says its platform is the first to offer Facebook alongside search and display ad management functionality. Read More...
View articleA disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? R...
View articleDoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...
View articleWhy media buyers should incorporate online video in their campaigns. Read More...
View articleThe network will sell video ads into applications on mobile devices such as the iPhone and Android. Read More...
View articleCompany says less ad clutter and bigger ads will benefit both advertisers and users. Read More...
View articleWith the ability to integrate Facebook and Twitter with just about everything, are social networks poised to be the next giant in the mobile space? Re...
View articleAs the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Read More...
View articleMany travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...
View articleAgency says acquisition will add strength around emerging devices and technologies. Read More...
View articleNew execs will pursue relationships with studios, broadcasters and cable networks. Read More...
View articleSolve Media aims to address a common consumer headache while providing a new revenue source for publishers. Read More...
View articleSome developers say iAds cost too much and result in lower ROI than ads in rival networks. Read More...
View articleJapanese holding company is said to have offered $600M for the digital agency, according to reports. Read More...
View articleTake a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Read More...
View articleThe PageGrabber, a new twist on the takeover ad, joins a collection of units introduced this past year. Are new units an indulgence or a necessity? Re...
View articleNinety-eight percent of affluents are online and most are reducing their consumption of print magazines and newspapers. Read More...
View articlePop band enlists so-called YouTube celebrities to spread the word for its new album. Weezer has been innovative in using the video site for the last y...
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