Remote Control as Mouse: TV and Web Integration
Media

Remote Control as Mouse: TV and Web Integration

18y Harry Gold

Remote Control as Mouse: TV and Web Integration

Interactive TV spots are no distant reality. They're here. Now. Read More...

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Hunting for the Ideal Online Video Ad Format
Media

Hunting for the Ideal Online Video Ad Format

18y Andreas Roell

Hunting for the Ideal Online Video Ad Format

Why it's important to use a combination of behavioral targeting, relevant content, and creativity. Read More...

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The Straw That Breaks the Content Camel's Back
Media

The Straw That Breaks the Content Camel's Back

18y Dorian Sweet

The Straw That Breaks the Content Camel's Back

Online video and the writers' strike dispute create an eloquent kind of revolution. Read More...

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External Personas Enhance Marketing, Part 1
Media

External Personas Enhance Marketing, Part 1

18y Tessa Wegert

External Personas Enhance Marketing, Part 1

Messaging that speaks to consumers through a character they can relate to stands a great chance of inciting a powerful response. First of two parts. R...

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Strategies for Making Video Ads Go Viral
Media

Strategies for Making Video Ads Go Viral

18y Christine Beardsell

Strategies for Making Video Ads Go Viral

At what point does a seeding strategy make a viral video just another form of interruptive advertising? Read More...

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Ad Servers on the State of Online Video Ads
Media

Ad Servers on the State of Online Video Ads

18y Hollis Thomases

Ad Servers on the State of Online Video Ads

Executives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format. Read More...

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An Introduction to Game Marketing
Media

An Introduction to Game Marketing

18y Kevin Carney

An Introduction to Game Marketing

Most marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their mar...

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Socio-Economic Barriers to Web Access Narrows
Data insights

Socio-Economic Barriers to Web Access Narrows

18y Enid Burns

Socio-Economic Barriers to Web Access Narrows

Education and income less likely to influence Internet usage, while gender remains a factor. Read More...

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Dispatch From CES 2008
Media

Dispatch From CES 2008

18y Ian Schafer

Dispatch From CES 2008

Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Read Mor...

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Obama Gets Mobile Right
Media

Obama Gets Mobile Right

18y Courtney Acuff

Obama Gets Mobile Right

The Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Read More...

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A Sweet Media Buy
Media

A Sweet Media Buy

18y Tessa Wegert

A Sweet Media Buy

Hershey's signed on to have "Project Runway" fashion designers convert the candy king's brand and products into trendy runway looks. How an improbable...

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Video Syndication Heats Up as Fancast Adds Content from Networks
Media

Video Syndication Heats Up as Fancast Adds Content from Networks

18y Enid Burns

Video Syndication Heats Up as Fancast Adds Content...

Comcast-owned property will carry video and ads from numerous partners, while MTVN details an aggressive syndication strategy of its own. Read More...

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Video Ads Guided by Consumers
Media

Video Ads Guided by Consumers

18y Andreas Roell

Video Ads Guided by Consumers

Why online video advertising is effective, and how it can evolve to be better still. Read More...

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Playing the Game, Part 2
Media

Playing the Game, Part 2

18y Harry Gold

Playing the Game, Part 2

Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series...

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A Critical Departure, Part 1
Media

A Critical Departure, Part 1

18y Dorian Sweet

A Critical Departure, Part 1

When does offline advertising dictatorship become an online dialogue? Read More...

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Turning Negative Space Into a Positive One
Media

Turning Negative Space Into a Positive One

18y Tessa Wegert

Turning Negative Space Into a Positive One

Where a brand doesn't advertise can actually say as much about it as where it does. Read More...

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What if Piracy Were Legal?
Media

What if Piracy Were Legal?

18y Ian Schafer

What if Piracy Were Legal?

A dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Read More...

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College Bowl Games as Seen on...Mobile?
Media

College Bowl Games as Seen on...Mobile?

18y Courtney Acuff

College Bowl Games as Seen on...Mobile?

A game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength. Read More...

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Online Ski Advertising: Not Such a Slippery Slope
Media

Online Ski Advertising: Not Such a Slippery Slope

18y Tessa Wegert

Online Ski Advertising: Not Such a Slippery Slope

Winter brings cold weather and hot online media options. Read More...

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10 Most Cynical Online Predictions for 2008
Media

10 Most Cynical Online Predictions for 2008

18y Dorian Sweet

10 Most Cynical Online Predictions for 2008

Are you ready for Internet Idol, device-oriented finger shuffleboard, online telepathy, and other musings? Read More...

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Delicious Holiday Marketing Campaigns
Media

Delicious Holiday Marketing Campaigns

18y Tessa Wegert

Delicious Holiday Marketing Campaigns

It wouldn't be the holiday season without special foods. How grocery chains and brands are promoting holiday products. Read More...

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Activating Brand Content Online
Media

Activating Brand Content Online

18y Christine Beardsell

Activating Brand Content Online

Three things to keep in mind when developing brand video content. Read More...

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Future of Online Advertising in Flux
Media

Future of Online Advertising in Flux

18y Hollis Thomases

Future of Online Advertising in Flux

Advertiser education plays an important role in our industry's health, particularly if the nation rolls into a recession. Read More...

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What Do You Want From Online Video in 2008?
Media

What Do You Want From Online Video in 2008?

18y Ian Schafer

What Do You Want From Online Video in 2008?

How the next year in online video can become better than the last. Read More...

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Mobile Advertising: Off-the-Shelf or Custom?
Media

Mobile Advertising: Off-the-Shelf or Custom?

18y Courtney Acuff

Mobile Advertising: Off-the-Shelf or Custom?

Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this pro...

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Media Buyers Get Involved in Their Communities
Media

Media Buyers Get Involved in Their Communities

18y Tessa Wegert

Media Buyers Get Involved in Their Communities

Two advertisers shun contextually relevant subject matter in favor of a niche audience's interests, and the Internet community is invited to join the ...

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In-Game Advertising Reaching New Levels
Media

In-Game Advertising Reaching New Levels

18y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

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