Making the Switch
Media

Making the Switch

20y Pete Lerma

Making the Switch

A traditional media veteran reflects on his first four months as an interactive media director. Read More...

View article
What's the Matter With Rich Media?
Media

What's the Matter With Rich Media?

20y Dorian Sweet

What's the Matter With Rich Media?

You understand online advertising is good for you. Does that mean you should do it? Read More...

View article
The Customer Experience Voyage
Media

The Customer Experience Voyage

20y Tessa Wegert

The Customer Experience Voyage

Canada's busiest airport can teach media buyer a lot about the customer experience. Read More...

View article
Euro Women to Outpace Men Online in Near Future
Audience

Euro Women to Outpace Men Online in Near Future

20y Enid Burns

Euro Women to Outpace Men Online in Near Future

Women in Europe are increasing Web usage at a faster rate than men. Read More...

View article
Agencies: To Subcontract or Partner?
Media

Agencies: To Subcontract or Partner?

20y Hollis Thomases

Agencies: To Subcontract or Partner?

How much do client perceptions influence agency decisions? Read More...

View article
Mobile Video Market Set for Growth
Data insights

Mobile Video Market Set for Growth

20y Enid Burns

Mobile Video Market Set for Growth

Mobile video will burgeon before the decade's out. Read More...

View article
March Madness, Video Gladness
Media

March Madness, Video Gladness

20y Ian Schafer

March Madness, Video Gladness

The perfect storm of online video advertising. Read More

View article
Working Toward Media-Planning Convergence
Media

Working Toward Media-Planning Convergence

20y Tessa Wegert

Working Toward Media-Planning Convergence

Interactive or traditional, planners and buyers can reach new heights of expertise. All it takes is a little motivation from media convergence. Read M...

View article
High-Powered Internet Users Identified as Online News Consumers
Audience

High-Powered Internet Users Identified as Online News Consumers

20y Enid Burns

High-Powered Internet Users Identified as Online N...

Internet users consume a mix of off- and online media, some broadband users are more aggressive in online consumption. Read More...

View article
Globalizing Mobile Marketing
Media

Globalizing Mobile Marketing

20y Laura Marriott

Globalizing Mobile Marketing

Is North American mobile marketing behind or ahead of European mobile marketing? And does it matter? Read More...

View article
March Madness, Again on Demand
Media

March Madness, Again on Demand

20y Pete Lerma

March Madness, Again on Demand

CBS develops a more appealing, sophisticated on-demand strategy. Read More...

View article
Viral Video Inverted
Media

Viral Video Inverted

20y Dorian Sweet

Viral Video Inverted

Why has viral video become TV content's new form? Is this the future of online advertising? Read More...

View article
Converge Your Off- and Online Media Plans
Media

Converge Your Off- and Online Media Plans

20y Tessa Wegert

Converge Your Off- and Online Media Plans

Offline and online media are so intertwined. Ignore one at your peril. Read More...

View article
SEM and Online Advertising Symbiosis
Media

SEM and Online Advertising Symbiosis

20y Hollis Thomases

SEM and Online Advertising Symbiosis

Separating SEM from online advertising campaigns is downright foolish. Read More...

View article
Feeding TV Audiences With Video
Media

Feeding TV Audiences With Video

20y Ian Schafer

Feeding TV Audiences With Video

How broadcast TV can leverage file sharing to avoid the mistakes of the past -- and to save its business model. Read More...

View article
The ABCs of Mobile Marketing, Part 3
Media

The ABCs of Mobile Marketing, Part 3

20y Laura Marriott

The ABCs of Mobile Marketing, Part 3

With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...

View article
Web-Only Programming's Evolution
Media

Web-Only Programming's Evolution

20y Tessa Wegert

Web-Only Programming's Evolution

Web-only programming is evolving. Is it time for planners to execute Web-programming campaigns? Read More...

View article
The Pork World Tour
Media

The Pork World Tour

20y Pete Lerma

The Pork World Tour

Some unexpected media placements for The Other White Meat. Read More

View article
The Great Honesty
Media

The Great Honesty

20y Dorian Sweet

The Great Honesty

Advertising is sometimes known for being deceptive. But is the Internet's openness forcing us to a place of honesty? Read More...

View article
Internet Users Lined Up for Video
Audience

Internet Users Lined Up for Video

20y Enid Burns

Internet Users Lined Up for Video

Yahoo! leads Google in potential market share for video content offerings. Read More...

View article
Why Media Buyers Must Understand SEO
Media

Why Media Buyers Must Understand SEO

20y Tessa Wegert

Why Media Buyers Must Understand SEO

Why media strategists are working hard to improve their organic search skills. Read More...

View article
U.K. Internet Connectivity, December 2005
Audience

U.K. Internet Connectivity, December 2005

20y Enid Burns

U.K. Internet Connectivity, December 2005

U.K. Internet subscribers continue to shift to broadband from dialup connections. Read More...

View article
Too Early for RSS Advertising?
Media

Too Early for RSS Advertising?

20y Hollis Thomases

Too Early for RSS Advertising?

Is RSS destined to become the next e-mail for marketers? Read More...

View article
The Chronicles of Letting Go
Media

The Chronicles of Letting Go

20y Ian Schafer

The Chronicles of Letting Go

Did NBC bite the hand that fed it? Read More

View article
GM Uses Google to Build Credibility
Media

GM Uses Google to Build Credibility

20y Tessa Wegert

GM Uses Google to Build Credibility

Gaining credibility with consumers is an ever-present marketing challenge. Here's how GM used Google in an attempt to build it, and two other methods ...

View article
The ABCs of Mobile Marketing, Part 2
Media

The ABCs of Mobile Marketing, Part 2

20y Laura Marriott

The ABCs of Mobile Marketing, Part 2

The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Read More...

View article
Listen Up: Podcasts You Should Pay Attention To
Media

Listen Up: Podcasts You Should Pay Attention To

20y Pete Lerma

Listen Up: Podcasts You Should Pay Attention To

Eight podcasts to help you keep up with the advertising industry. Read More...

View article
1 158 159 160 161 162 228