With wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...
View articleOf the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...
View articleHow do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleDespite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...
View articleThe quest for quotable industry averages on the Internet is a more desperate pursuit than it is for most other businesses. Jim tells you why and revie...
View articleAdvertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign succe...
View articleProponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear t...
View articleRich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...
View articleThe ad-supported publishing model seems to be under attack. But what if publishers go out of business because they can't support their pages with ads?...
View articleThe market for multi-hospitality unit broadband hardware and services will resume robust growth next year and surge from $59 million in 2000 to $679 m...
View articleAlthough it's fashionable to talk about the dot-com failures, let's instead look at what separates the successful dot-coms from the rest. Here are som...
View articleWhat distinguishing factors should media buyers take into consideration when putting together a media buy? Price and service alone? Or do quality cons...
View articleWhy all the mobile-commerce and wireless-advertising initiatives if wireless is so limited? Because for businesses that rely on time- or location-sens...
View articleEven the best content isn't so great if it's not widely disseminated and read. While Susan admires Emily Dickinson, she recommends ditching Emily's di...
View articleTig explains the various analyses agencies perform to optimize a campaign based on the different tiers of data collected. Switching creative and media...
View articleLayoffs, cutbacks, downsizing. A cause for doom and gloom? Maybe not. Sometimes leaner is meaner and less is more. Read More...
View articleForget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus...
View articleEven as the fall of the lumbering Web behemoths sends tremors through the Internet world, agile small businesses thrive in the jungle undergrowth. As ...
View articleWhat parallels could possibly exist between a hiking trip in the Montana Rockies and online selling today? Open your eyes, Anne says, and you'll see. ...
View articleJim has more news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. He discusses the best way to price onli...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View articleWeb marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applicatio...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleIt's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...
View articleAccording to the GSM Association, 15 billion SMS text messages were sent over GSM wireless networks during December 2000, and it appears messaging is ...
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