You ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...
View articleIn the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...
View articleForrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleE-commerce posted gains for the last three quarters, so yes, the Internet remains a viable medium. The use of shopping sites with advertising opportun...
View articleAre you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleHow much should media planners be spending online? Don't make it arbitrary. You need to factor in appropriate influencers, which could result in 20 to...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleInternet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleBill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleNo other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleDo you have what it takes to create buzz? Not every writer can craft copy that gets people buzzing. But when you do, the results can be incredible. Re...
View articleInteractive advertising needs to work in concert with other media to benefit the client rather than be an independent operation just selling space. Ji...
View articleThe rep firm or ad network that's right for one business isn't necessarily right for another. And it goes beyond size or price. What else should you c...
View articleWhen are wireless ads valuable to you? It all has to do with local advertising, promotions, and place-based advertising based on your consent and pref...
View articleEntrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one...
View articleSeveral online services claim to be able to track the competitive media spending and ad view volumes in a particular buy. But can you really track eve...
View articleThe perceptions wireless users have of mobile technology differ around the world, according to a report by The Boston Consulting Group, which also fou...
View articleWhat's the likely benefit of a more informed customer? One who's more satisfied. So what background knowledge should people have to recognize just how...
View articleHow much will people pay for your product? What price point is likely to maximize profit? Following on his discussion of margins last week, Aaron take...
View articleDot-com start-ups generally don't have the time to wait for a deal to turn around; they need to show results right away. Consider employing a buy cycl...
View articlePublisher acceptance is the biggest hurdle facing rich media today. But some companies are trying to make things work for those wanting to use rich me...
View articleWhile cable modems and DSL residential services currently dominate the North American high-speed Internet marketplace, alternative broadband technolog...
View articleClients can have unrealistic expectations about what advertising can deliver in a short period of time. Here's what to do if after running a campaign ...
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