Richard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...
View articleBills back and here to tell us about the dangers of overhyping a market segment before its time. The target of his angst? Broadband. The broadband ban...
View articleTraditional media buyers use competitive spending analysis. It isn't the most accurate thing in the world because it's impossible for any research com...
View articleAfter placing your insertion orders, did you ever have a rep from some of the sites that didn't make the final plan call and ask why? It's reasonable ...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleJanet and Nancy were asked about average click-through rates for various ad types. Yet, numerical averages only offer the most general guidelines and ...
View articleTraffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleWith any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...
View articleChris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...
View articleWant to have a friend? Then make the point of having a relationship. Despite all the talk about relationship marketing and partnerships, nothing much ...
View articleSmall ad units that feature an advertisers logo, tagline or package picture... Janet and Nancy give you the advantages of these tiny ads as part of a ...
View articleMacromedia's Flash technology has given the Internet design/development community a number of new and exciting possibilities that could potentially bl...
View articleReady to deliver customer orders? Then don't miss this! Prep your database and turn email into an instant business record. Read More...
View articleRich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the...
View articleTom doesn't want to bash the notion of standardization. Certain standards are very beneficial. It's just that interactive media doesn't usually adhere...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleWhat is the difference between an interstitial and a superstitial? Well, it's simple. "Interstitial" is a general term for any ad that runs in the dea...
View articleYou know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...
View articleOnline ad space is a relatively easy sale these days, and buyers have the ability to spend rather easily. Perhaps, as a result, this has gone to some ...
View articleSurprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
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