What's a Mendel? It's the hybrid buy, named after the 19th century monk who discovered hybrid plants and defined genetics. This kind of buy includes a...
View articleInterstitials are easy to recognize: They pop up uninvited as the screen is loading. But since there are many variations, confusion exists. Janet and ...
View articleRichard could never understand why companies hate talking to the public. That is, until he got his own company and found out what a time sink that is....
View articleOffline and online agencies must work closely together to pull off integrated advertising campaigns. While some agencies perform both online and offli...
View articleTom revisits the idea of tracking non-click conversions after AdKnowledge releases results of its "Online Advertising Report: First Quarter 2000." It ...
View articleYou've heard them whisper about it on the streets. You've heard television business correspondents talk about it with that look of confusion on their ...
View articleTo continue our online advertising glossary, let's start with things we can all agree on. First, there are banners and buttons. The Internet Advertisi...
View articleRichard gives you the exciting, hurly-burly world of shopping cart software. What the heck is it? The shopping cart works by basically keeping track o...
View articleWho remembers the early days of Internet advertising, when banners used to click through at rates much higher than today's rate of 0.5 percent? If you...
View articleAgencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...
View articleBack in the good old days, media planners used to chortle when they got publisher rate cards, because everyone knew you didn't really have to pay thos...
View articleLast week Janet and Nancy issued a challenge to the Internet advertising industry to clean up the use of our language, clarify definitions, and get so...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleThe online advertising industry is in for a shock. At the very moment agencies are becoming comfortable with rich media, the rules are changing. The c...
View articleThanks to the Nasdaq crash, we can all look forward to more reasonable pricing for portal advertising. Most media planners try to find deals for their...
View articleDisney's doing it. NBC's doing it. CBS's doing it. No, it's not THAT! We're talking about convergence, specifically media content convergence. Given a...
View articleIt's spring in Austin, and Chris has noticed his favorite indicator of such: the redbud tree whose dark-pink blooming catches him by surprise every ye...
View articleJanet and Nancy are declaring war on the lax use of language in our industry. They are tired of hearing such terms as "sponsorships," "advertising," "...
View articleWe have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...
View articleBill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...
View articleWe've reviewed various methods for targeting web advertising over the last few weeks, giving you an idea of how different sites use various types of i...
View articleJim is usually assaulting you with musings, tips and tricks of the online media marketplace sometimes helpful and sometimes just a plain offense to yo...
View articleJanet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleHotMedia represents IBM's foray into the rich media Internet space. Not having heard much about HotMedia after the initial buzz, Bill decided to check...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleA long time ago, in a galaxy far far away, Jim had a major client who needed an enormous media placement all over the web. On zero budget. How to acco...
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