Listen up, media planners and buyers. If you're from a traditional agency and want to break into interactive, Tom spells out the options. Truth is, br...
View articleSelecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleThere's a flurry of interest in rich media across the online advertising community. There are also some misconceptions about file requirements on host...
View articleOnline advertisers put entirely too much faith in the performance of their campaign versus a nebulous "industry average." Anyone who has ever planned ...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleIndustry trades and Internet marketing mailing lists continue to provide blow-by-blow updates on the domain registrar saga. Domain names remain a rele...
View articleShop till you drop? No way. Say good-bye to long lines, congested parking lots and the turmoil of tugging your tikes from store to store. Instead, jus...
View articleTom normally uses this space to try to answer questions about online advertising media buying issues. However, he's been known to use this forum to as...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articleMany agencies invested in adserving technology over the past couple years but got a rude awakening when they found it impractical to use these servers...
View articleTalk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...
View articleThe rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...
View articleAttention fellow Underfooters! Get the lowdown on this "web thing" with a little twist from our friends at Unfettered Stomping, Inc. and Sullen-Underf...
View articleSean reports on another new study that says customers don't feel confident giving credit card info online -- almost 67 percent of all e-commerce trans...
View articleAccess to buyers is a top concern in any sales organization design, and it's a critical factor in Internet ad sales, where every buyer is hugely busy....
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleLast week, Tom talked about the elements of a good media strategy, at least from the traditional advertising agency's point of view. This week he tell...
View articlePardon Todd while he whines a bit, but he's getting really tired of the TV commercial touting the power that the Internet has now. You know, the one w...
View articleThere is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...
View articleWant a terrific media plan? Then forget the BS and think strategy. It's a guarantee for clear goals, objectives, proper budget and ultimately, killer ...
View articleInfomediaries, trusted third parties that aggregate consumer data and then use its collective allure to negotiate with vendors, are seen by many as th...
View articleAs an engine for sweeping social and economic change, the Internet has brought us cybersex, cyberstalkers, e- commerce, and a renewable crop of paper ...
View articleWhat's the next frontier for online marketing? Immersive VRML ads? Tastefully personalized spam? How about something really daring --like moving the e...
View articleOn the Internet, whoever owns the relationship with the customer owns the future. The Internet allows us to know our customers better, and just as imp...
View articleKrillions of new ad formats, but which one? Looking for a response rate more than 10 times higher than animated GIFs? Get some tips off Tom for evalua...
View articleOutsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...
View articleContent drives the web. Or so would writers have you believe. But where does web content come from? The content fairy? Greg and Emily go hunting for a...
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