Optimizing Videos for Search: A Complete Guide
Media

Optimizing Videos for Search: A Complete Guide

13y Benjamin Spiegel

Optimizing Videos for Search: A Complete Guide

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...

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Case Study: Jebsen Group Makes Social Media a Priority
Asia

Case Study: Jebsen Group Makes Social Media a Priority

13y Adaline Lau

Case Study: Jebsen Group Makes Social Media a Prio...

Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...

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Note-Taking App Google Keep Receives Official Unveiling
Media

Note-Taking App Google Keep Receives Official Unveiling

13y James Dohnert

Note-Taking App Google Keep Receives Official Unve...

Google's latest offering aims to compete with Evernote. Read More...

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YouTube Hits One Billion Monthly Users
Media

YouTube Hits One Billion Monthly Users

13y Dan Worth

YouTube Hits One Billion Monthly Users

Google touts success of video service. Read More

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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement
Media

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engag...

13y Tessa Wegert

Marketing Relationship Management: Post-Buy Strate...

Social media affords marketers the invaluable ability to connect directly with current and potential customers. Read More...

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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Marketing

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

13y Lisa Lacy

Friskies' GamesforCats.com Offers Branded Experien...

The site has seven free game apps with three million downloads to date. Read More...

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Mobile Email - Metrics and Quick Wins
Media

Mobile Email - Metrics and Quick Wins

13y Melinda Krueger

Mobile Email - Metrics and Quick Wins

With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...

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Pomp and Circumstance Mark Samsung Galaxy S4 Launch
Media

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

13y Lisa Lacy

Pomp and Circumstance Mark Samsung Galaxy S4 Launc...

Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Read More...

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Programmatic Marketing in the Age of Digital Darwinism
Display Advertising

Programmatic Marketing in the Age of Digital Darwinism

13y Julie Ginches

Programmatic Marketing in the Age of Digital Darwi...

A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of ever...

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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Media

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

13y Melanie White

SXSW 2013: Albumatic Entices Austin Partygoers Wit...

The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Read More...

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How Big Is Big When You Are a Digital Magazine?
Media

How Big Is Big When You Are a Digital Magazine?

13y Jeanniey Mullen

How Big Is Big When You Are a Digital Magazine?

Use this 10-point checklist to help position yourself for large-scale growth. Read More...

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Advertisers Go Beyond Blogging With Branded Magazines
Media

Advertisers Go Beyond Blogging With Branded Magazines

13y Tessa Wegert

Advertisers Go Beyond Blogging With Branded Magazi...

How will the magazine publishing industry fare now that brands are appropriating its format as their own? Read More...

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Don't Miss the Merits of Augmented Reality in Mobile Marketing
Asia

Don't Miss the Merits of Augmented Reality in Mobile Marketing

13y Darren Yan

Don't Miss the Merits of Augmented Reality in Mobi...

And brand owners must consider these data points before any AR deployment. Read More...

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Mobile Searchers Take Action
Media

Mobile Searchers Take Action

13y Susan Kuchinskas

Mobile Searchers Take Action

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...

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Counting Mobile Ads: Setting the Right Impression
Media

Counting Mobile Ads: Setting the Right Impression

13y Joe Laszlo

Counting Mobile Ads: Setting the Right Impression

Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Read More...

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Perception Is Reality in Japan
Asia

Perception Is Reality in Japan

13y Andy Radovic

Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...

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Who Needs Big Data?
Display Advertising

Who Needs Big Data?

13y Larry Allen

Who Needs Big Data?

Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...

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The Native Ad Buzz: Seeing Through the Noise
Media

The Native Ad Buzz: Seeing Through the Noise

13y Keith Bonnici

The Native Ad Buzz: Seeing Through the Noise

Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. Read More...

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Smartphones: The Future of Marketing Research in Asia Pacific
Analytics

Smartphones: The Future of Marketing Research in Asia Pacific

13y Ray Poynter

Smartphones: The Future of Marketing Research in A...

Asia will be central to the development of mobile research. Read More...

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ComScore: Over 129 Million Americans Own a Smartphone
Media

ComScore: Over 129 Million Americans Own a Smartphone

13y James Dohnert

ComScore: Over 129 Million Americans Own a Smartph...

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Read More...

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Millennial Media: Mobile Device Trends in Asia [Study]
Asia

Millennial Media: Mobile Device Trends in Asia [Study]

13y Adaline Lau

Millennial Media: Mobile Device Trends in Asia [St...

In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...

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Study: Many Brands Clueless on Meeting Mobile Customer Needs
Media

Study: Many Brands Clueless on Meeting Mobile Customer Needs

13y Lisa Lacy

Study: Many Brands Clueless on Meeting Mobile Cust...

The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Read More...

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Video Ad News, a Harbinger of Change
Media

Video Ad News, a Harbinger of Change

13y Tessa Wegert

Video Ad News, a Harbinger of Change

Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...

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The Second Screen: Is It Time?
Media

The Second Screen: Is It Time?

13y Andrew Solmssen

The Second Screen: Is It Time?

While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...

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Urban Airship Repositions to Deliver Mobile Relationship Management for Brands
Media

Urban Airship Repositions to Deliver Mobile Relationship Management for Bra...

13y Matt Kapko

Urban Airship Repositions to Deliver Mobile Relati...

Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...

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Mobile Trailblazer: Ben Beyda, Morpheus Media
Media

Mobile Trailblazer: Ben Beyda, Morpheus Media

13y Matt Kapko

Mobile Trailblazer: Ben Beyda, Morpheus Media

As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...

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The Internet of Everything: Reflections on the 2013 Mobile World Congress
Media

The Internet of Everything: Reflections on the 2013 Mobile World Congress

13y Kristin Kovner

The Internet of Everything: Reflections on the 201...

If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...

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