3 Steps to Reduce Mobile Checkout Friction
Media

3 Steps to Reduce Mobile Checkout Friction

14y Melinda Krueger

3 Steps to Reduce Mobile Checkout Friction

More information = less friction, and less friction = more conversions. Read More...

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Editorial Calendars: A Digital Publisher’s Best Friend
Media

Editorial Calendars: A Digital Publisher’s Best Friend

14y Laney Whitcanack

Editorial Calendars: A Digital Publisher’s Best Fr...

Creating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued su...

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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

14y Kate Kaye

Obama Attacks Swiftly on Twitter, Jabs Romney on S...

The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...

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AOL Puts All Original Videos on Monetized YouTube Channels
Media

AOL Puts All Original Videos on Monetized YouTube Channels

14y Greg Jarboe

AOL Puts All Original Videos on Monetized YouTube ...

AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Read More...

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When Media Companies Self-Promote
Media

When Media Companies Self-Promote

14y Tessa Wegert

When Media Companies Self-Promote

Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Read More...

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Video in Email Looks Beautiful to Bare Escentuals
Media

Video in Email Looks Beautiful to Bare Escentuals

14y Justin Foster

Video in Email Looks Beautiful to Bare Escentuals

How the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns. Read More...

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Engagement and Conversion Through Sharing Photos on Mobile
Asia

Engagement and Conversion Through Sharing Photos on Mobile

14y Darren Yan

Engagement and Conversion Through Sharing Photos o...

With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

14y Kate Kaye

Pre-Debate, Planned Parenthood Aims Anti-Romney Ad...

The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...

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Forbes Embraces Custom Brand Content With Social Video Play
Media

Forbes Embraces Custom Brand Content With Social Video Play

14y Susan Kuchinskas

Forbes Embraces Custom Brand Content With Social V...

The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...

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Big Data Drives Ad-Supported Internet Job Growth
Analytics

Big Data Drives Ad-Supported Internet Job Growth

14y Susan Kuchinskas

Big Data Drives Ad-Supported Internet Job Growth

The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...

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AOL Pushes New Devil Units for Specific Brand Verticals
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AOL Pushes New Devil Units for Specific Brand Verticals

14y Matt Kapko

AOL Pushes New Devil Units for Specific Brand Vert...

Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...

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Taming the Wild West: 7 Trends Uncovered With Big Data
Display Advertising

Taming the Wild West: 7 Trends Uncovered With Big Data

14y Sandro Catanzaro

Taming the Wild West: 7 Trends Uncovered With Big ...

Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line. Read More...

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Men Cost Less to Reach With Facebook Ads, Click More
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Men Cost Less to Reach With Facebook Ads, Click More

14y Miranda Miller

Men Cost Less to Reach With Facebook Ads, Click Mo...

Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...

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Cirque du Soleil Bets on Facebook for Vegas Show Sales
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Cirque du Soleil Bets on Facebook for Vegas Show Sales

14y Matt Kapko

Cirque du Soleil Bets on Facebook for Vegas Show S...

The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...

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Responding to Responsive Design
Media

Responding to Responsive Design

14y Joe Laszlo

Responding to Responsive Design

Rather than wishing for an unlikely device monopoly, mobile media needs technical solutions to help optimize content across devices. Read More...

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Your Publishing Content Has a 72-Hour Shelf Life
Media

Your Publishing Content Has a 72-Hour Shelf Life

14y Jeanniey Mullen

Your Publishing Content Has a 72-Hour Shelf Life

Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand...

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Dear Agencies: Stop Validating Your Own Success Metrics – Part 1
Analytics

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

14y Charlie Wang

Dear Agencies: Stop Validating Your Own Success Me...

As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...

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3 Winning Election-Themed Campaigns
Media

3 Winning Election-Themed Campaigns

14y Tessa Wegert

3 Winning Election-Themed Campaigns

Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events. Read More...

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Why You Should Integrate Video Into Your Marketing Plan
Media

Why You Should Integrate Video Into Your Marketing Plan

14y Adria Saracino

Why You Should Integrate Video Into Your Marketing...

Four ways video can be used to leverage your brand's online presence. Read More...

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Passbook: A Smart Move for Brands and Apple
Asia

Passbook: A Smart Move for Brands and Apple

14y Simon Small

Passbook: A Smart Move for Brands and Apple

Here's how and why. Read More

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Video Advertisers in Canada Want Their GRPs
Ad Industry Metrics

Video Advertisers in Canada Want Their GRPs

14y Kate Kaye

Video Advertisers in Canada Want Their GRPs

An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...

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Retargeting: Consumer Research Opportunity for Brand Marketers
Asia

Retargeting: Consumer Research Opportunity for Brand Marketers

14y Sandeep Amar

Retargeting: Consumer Research Opportunity for Bra...

Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...

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Former WebMD CEO Gattinella to Head DoubleVerify
Agency Spotlight

Former WebMD CEO Gattinella to Head DoubleVerify

14y ClickZ News Staff

Former WebMD CEO Gattinella to Head DoubleVerify

Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...

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Newspapers Join to Create Digital Circulars on Steroids
Media

Newspapers Join to Create Digital Circulars on Steroids

14y Susan Kuchinskas

Newspapers Join to Create Digital Circulars on Ste...

Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspape...

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Are Brands Ready to Engage On-the-Go Consumers?
Asia

Are Brands Ready to Engage On-the-Go Consumers?

14y Karen Ho

Are Brands Ready to Engage On-the-Go Consumers?

Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...

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Nearly 70% of Blacks Used Mobile for Shopping Research
Ecommerce

Nearly 70% of Blacks Used Mobile for Shopping Research

14y ClickZ Stats Staff

Nearly 70% of Blacks Used Mobile for Shopping Rese...

A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...

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Microsoft: Solution Studio Is 'Definitely Not An Agency'
Agency Spotlight

Microsoft: Solution Studio Is 'Definitely Not An Agency'

14y Matt Kapko

Microsoft: Solution Studio Is 'Definitely Not An A...

Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...

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