Ad Industry Thanks Jerry Yang for Yahoo
Media

Ad Industry Thanks Jerry Yang for Yahoo

14y Zachary Rodgers

Ad Industry Thanks Jerry Yang for Yahoo

As investors cry "good riddance," marketers recall Yahoo founder's contribution. Read More...

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Engagement of Your Most Valuable Customers
Media

Engagement of Your Most Valuable Customers

14y Paul Schoknecht

Engagement of Your Most Valuable Customers

What is your priority: the mobile web or an app? New research may change your approach. Read More...

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Display 2.0 – 5 Things You Need to Know
Asia

Display 2.0 – 5 Things You Need to Know

14y Vikas Gulati

Display 2.0 – 5 Things You Need to Know

Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...

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CES Heralds TV-Digital Convergence: What Marketers Need to Know
Media

CES Heralds TV-Digital Convergence: What Marketers Need to Know

14y Christopher Heine

CES Heralds TV-Digital Convergence: What Marketers...

Yahoo, MySpace, and Google bid for advertisers' attention. Read More...

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Hulu Reports $420M in 2011 From Ads and Subscriptions
Media

Hulu Reports $420M in 2011 From Ads and Subscriptions

14y Christopher Heine

Hulu Reports $420M in 2011 From Ads and Subscripti...

Online video service claims 1,000 brand advertisers. Read More...

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The More Media Buying Changes, the More It Stays the Same
Media

The More Media Buying Changes, the More It Stays the Same

14y Tessa Wegert

The More Media Buying Changes, the More It Stays t...

The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Read More...

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Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]
Asia

Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]

14y Arun Kumar

Exchange-Based Buying and Data Integration - Trend...

Recession or no recession, spending on digital advertising will continue to grow this year. Read More...

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Mobile Drives More Search Ad Clicks
Ad Industry Metrics

Mobile Drives More Search Ad Clicks

14y ClickZ Stats Staff

Mobile Drives More Search Ad Clicks

Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Read More...

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Yahoo to Sell Political Ads Through Cox Digital
Marketing

Yahoo to Sell Political Ads Through Cox Digital

14y Kate Kaye

Yahoo to Sell Political Ads Through Cox Digital

Yahoo has placed less and less emphasis on in-house political ad sales. Read More...

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Yahoo's Right Media Gets a New Boss
Display Advertising

Yahoo's Right Media Gets a New Boss

14y Zachary Rodgers

Yahoo's Right Media Gets a New Boss

Brian Silver is named VP, ad platforms in the Americas. Read More...

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What Advertisers Should Know About Video in 2012
Media

What Advertisers Should Know About Video in 2012

14y Hollis Thomases

What Advertisers Should Know About Video in 2012

As digital video heats up, here's what media planners should expect to be talking about. Read More...

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Conde Nast Print Ads to Feature Mobile E-commerce
Media

Conde Nast Print Ads to Feature Mobile E-commerce

14y Christopher Heine

Conde Nast Print Ads to Feature Mobile E-commerce

Glamour offers a peek into emerging cross-channel innovation. Read More...

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Medialets Opens Private Marketplace for Premium Mobile Ads
Media

Medialets Opens Private Marketplace for Premium Mobile Ads

14y Susan Kuchinskas

Medialets Opens Private Marketplace for Premium Mo...

Buyers will use a dashboard that lets them discover, compare and buy media among publishers Read More...

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DataXu Buys Mexad, DSP With Strength in Europe
Display Advertising

DataXu Buys Mexad, DSP With Strength in Europe

14y Susan Kuchinskas

DataXu Buys Mexad, DSP With Strength in Europe

Combo will let large brands run global programs, firms say. Read More...

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Despite Cox Deal, Google TV Ads Still Clawing Back From NBC Loss
Media

Despite Cox Deal, Google TV Ads Still Clawing Back From NBC Loss

14y Kate Kaye

Despite Cox Deal, Google TV Ads Still Clawing Back...

Google has yet to erase the inventory losses suffered when NBC Universal pulled out of its TV ad network in 2009. Read More...

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Animated Series From Tom Hanks Will Play on Yahoo
Media

Animated Series From Tom Hanks Will Play on Yahoo

14y Douglas Quenqua

Animated Series From Tom Hanks Will Play on Yahoo

Post-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series. Read More...

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2012: The Year of the QR Code
Asia

2012: The Year of the QR Code

14y Daniel Lee

2012: The Year of the QR Code

We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Read More...

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There's Got to Be a Better Way!
Media

There's Got to Be a Better Way!

14y Gabe Bertot

There's Got to Be a Better Way!

Three design principles for multichannel experiences. Read More...

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2011 - The Year Digital Publishing Exploded (Infographic)
Media

2011 - The Year Digital Publishing Exploded (Infographic)

14y Jeanniey Mullen

2011 - The Year Digital Publishing Exploded (Infog...

A look at the industry hot spots and the most widely read digital articles of the past year. Read More...

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Millennial Media Files IPO, Marks Mobile Ad Sales Growth
Media

Millennial Media Files IPO, Marks Mobile Ad Sales Growth

14y Christopher Heine

Millennial Media Files IPO, Marks Mobile Ad Sales ...

Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Read More...

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Yahoo Partners With Sundance to Bring Festival Online
Marketing

Yahoo Partners With Sundance to Bring Festival Online

14y Douglas Quenqua

Yahoo Partners With Sundance to Bring Festival Onl...

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...

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Jumptap: Android Keeps Lead in Mobile Apps/Web
Audience

Jumptap: Android Keeps Lead in Mobile Apps/Web

14y Susan Kuchinskas

Jumptap: Android Keeps Lead in Mobile Apps/Web

Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Read More...

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Memorable Campaigns of 2011
Media

Memorable Campaigns of 2011

14y Tessa Wegert

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. Read More...

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2012 Trends: More Accountability in Tracking Metrics [Video]
Asia

2012 Trends: More Accountability in Tracking Metrics [Video]

14y Kate Clough

2012 Trends: More Accountability in Tracking Metri...

Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...

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Walmart Buys Mobile Developer Small Society
Media

Walmart Buys Mobile Developer Small Society

14y Christopher Heine

Walmart Buys Mobile Developer Small Society

Retailer's @WalmartLabs initiative continues to expand. Read More...

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Deloitte Adds Mobile Capability With Ubermind Acquisition
Media

Deloitte Adds Mobile Capability With Ubermind Acquisition

14y Douglas Quenqua

Deloitte Adds Mobile Capability With Ubermind Acqu...

Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines. Read More...

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Forrester Rates AppNexus, AdMeld Tops Among SSPs
Display Advertising

Forrester Rates AppNexus, AdMeld Tops Among SSPs

14y Zachary Rodgers

Forrester Rates AppNexus, AdMeld Tops Among SSPs

Right Media gets rough treatment in consultancy's assessment Read More...

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