Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

14y Zachary Rodgers

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

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Breaking Down the Barriers of Tiering Inventory
Display Advertising

Breaking Down the Barriers of Tiering Inventory

14y Nicolle Pangis

Breaking Down the Barriers of Tiering Inventory

A look at the advantages of an ecosystem without tiered inventory. Read More...

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Sega Uses Try-and-Buy Ad for Samurai Bloodshow
Media

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

14y Susan Kuchinskas

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

A mobile ad comes with a full-screen game demo and download option. Read More...

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Walmart's Internet Radio Ads Tuned to Black Friday
Media

Walmart's Internet Radio Ads Tuned to Black Friday

14y Christopher Heine

Walmart's Internet Radio Ads Tuned to Black Friday

Big box retailer will target music listeners by genre. Read More...

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At Wired Store in Times Square, Buick Goes Mobile... and Aerial
Media

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

14y Lisa Lacy

At Wired Store in Times Square, Buick Goes Mobile....

A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Read More...

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Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

14y Zachary Rodgers

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

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10 Tips for Building Fans via Facebook Advertising
Media

10 Tips for Building Fans via Facebook Advertising

14y Harry Gold

10 Tips for Building Fans via Facebook Advertising

What are the interests and demographics of the people who already love your brand? Read More...

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'Twilight' Campaign on Yahoo Breaks Previous Streaming Records
Media

'Twilight' Campaign on Yahoo Breaks Previous Streaming Records

14y Douglas Quenqua

'Twilight' Campaign on Yahoo Breaks Previous Strea...

Video from the film's L.A. premier attracted more than 1 million visitors over two days. Read More...

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Will Video Become the New Media Star?
Display Advertising

Will Video Become the New Media Star?

14y Maxwell Knight

Will Video Become the New Media Star?

The six elements needed to integrate video successfully into your campaign. Read More...

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Google To Roll Out AdX in China
Asia

Google To Roll Out AdX in China

14y Adaline Lau

Google To Roll Out AdX in China

Google must first get buy-in from advertisers and top publishers. Read More...

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Mobile and Our Hyper-Curated Existence
Media

Mobile and Our Hyper-Curated Existence

14y Paul Schoknecht

Mobile and Our Hyper-Curated Existence

What does a curated mobile experience mean for advertisers who are trying to connect and win share-of-wallet from consumers? Read More...

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Raytheon Extends Its Branded Epcot Experience Online
Media

Raytheon Extends Its Branded Epcot Experience Online

14y Zachary Rodgers

Raytheon Extends Its Branded Epcot Experience Onli...

Two-year-old "Sum of All Thrills" ride finds new life on web. Read More...

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Made to Order - Web-Only Content That Makes for a Great Buy
Media

Made to Order - Web-Only Content That Makes for a Great Buy

14y Tessa Wegert

Made to Order - Web-Only Content That Makes for a ...

Exclusive content placements on your site create additional channels through which to connect with consumers. Read More...

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App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Media

App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?

14y Rob Weber

App Marketing: Native Apps vs. Web Apps, or How Ab...

Four factors to consider when trying to decide what type of app you should develop. Read More...

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Location-Based Advertising: The Importance of Location to Advertising
Asia

Location-Based Advertising: The Importance of Location to Advertising

14y Darren Yan

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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Web Freedom Groups Spar With Hollywood in SOPA Fight Online
Media

Web Freedom Groups Spar With Hollywood in SOPA Fight Online

14y Kate Kaye

Web Freedom Groups Spar With Hollywood in SOPA Fig...

Open Internet advocates warn against censorship as Hollywood backs an online piracy bill. Read More...

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Bratz Uses Augmented Reality for Holiday Doll Push
Ecommerce

Bratz Uses Augmented Reality for Holiday Doll Push

14y Susan Kuchinskas

Bratz Uses Augmented Reality for Holiday Doll Push

Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Read More...

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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Media

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

14y Joan Voight

PJ Pereira: How a Branded 'Social Film' Hooked Gam...

Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Read More...

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Velti Buys UK's Mobile Interactive Group for $25M
Data insights

Velti Buys UK's Mobile Interactive Group for $25M

14y ClickZ News Staff

Velti Buys UK's Mobile Interactive Group for $25M

MIG serves 300 customers, including PepsiCo, Skype and Sony. Read More...

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Mobile Shopping to Leap This Holiday Season
Media

Mobile Shopping to Leap This Holiday Season

14y Susan Kuchinskas

Mobile Shopping to Leap This Holiday Season

Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago. Read More...

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Tech and Finance Among Fast-Growing Mobile Ad Groups
Media

Tech and Finance Among Fast-Growing Mobile Ad Groups

14y Susan Kuchinskas

Tech and Finance Among Fast-Growing Mobile Ad Grou...

Millenial Media's Q3 report highlights spending shifts in mobile. Read More...

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No Shortage of Predictions at ad:tech NY 2011
Media

No Shortage of Predictions at ad:tech NY 2011

14y Hollis Thomases

No Shortage of Predictions at ad:tech NY 2011

Predictions, statistics, and tidbits from the latest ad:tech conference. Read More...

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Disney Buys Parenting Hub Babble.com
Media

Disney Buys Parenting Hub Babble.com

14y Zachary Rodgers

Disney Buys Parenting Hub Babble.com

Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Read More...

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Coke's Mobile Director: We Lack Great Apps
Media

Coke's Mobile Director: We Lack Great Apps

14y Christopher Heine

Coke's Mobile Director: We Lack Great Apps

Ad:tech panel produces candor and case studies. Read More...

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Yahoo's Twilight Promotion Spans Its Network
Media

Yahoo's Twilight Promotion Spans Its Network

14y Douglas Quenqua

Yahoo's Twilight Promotion Spans Its Network

A full week of content, promotions and sweepstakes. Read More...

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The Keys to Mobile-Display Relevance
Media

The Keys to Mobile-Display Relevance

14y Craig Hagopian

The Keys to Mobile-Display Relevance

Start with location, creative, and platform. Read More

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Infographics: The CliffsNotes of the Internet?
Media

Infographics: The CliffsNotes of the Internet?

14y Jeanniey Mullen

Infographics: The CliffsNotes of the Internet?

Have infographics become the publisher's best friend? Read More...

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