When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidan...
View articleCustomer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...
View articleAppearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of...
View articleThis morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...
View articleWith more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer...
View articleSEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-fille...
View articleSome brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...
View articleWhether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in tu...
View articleIf you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...
View articleLast week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...
View articleIt’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleSo I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...
View articleLast year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...
View articleCombining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...
View articleWe live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...
View articleI know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleWhat is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
View articleThis week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on ...
View articleSeasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the...
View articleLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s fin...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleA look at why meta-descriptions are important, how to create one, and examples of good and bad practice. Read More...
View articleLast week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. https://t...
View articleIt is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their cust...
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