Suffering an identity crisis, and lagging well behind its portal peers, NBC Internet aims to drive traffic and boost awareness through a new promotion...
View articleLast year Jim shared some predictions for the online advertising industry. This year he does a brief recap and offers a dim-sum plateful of new ones f...
View articleSeattle-based Qpass will provide the technology behind the feature, aimed at bringing Web-like capabilities to mobile advertising. Read More...
View articleYour Social Security number and driver's license number are the keys to unlocking your identity in today's market. Having someone to trust and protect...
View articleThe Silicon Alley media buyer plans to go head-to-head with LinkShare, Aptimus and others in what it says is a natural extension of its core capabilit...
View articleOnline shoppers spent more than $6 billion this holiday season, according to BizRate.com, with more than 52 million orders placed online between Nov. ...
View articleOn the verge of a NASDAQ delisting, the online video retailer BigStar Entertainment sells its Advaya unit to an e-mail marketer. Read More...
View articleA new content-sharing agreement with the NBA and WNBA aims to improve fortunes for the sports content site. Read More...
View articleWhen's the last time you read about a "usability guru," a "wireless guru," or an "e-marketing guru"? Not too long ago, probably. But can anyone in suc...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleIt's December -- 2001. Dana "looks back" at 2001 and hopes and prays that 2002 will be at least twice as good. Read More...
View articleIn the last few weeks, Chris has been talking about tracking and analysis in the B2B world. Today he turns his attention to one of the most important ...
View articleThe Alley apparel network Fashionmall Inc. appears in serious play with a $52.5 million offer from GenesisIntermedia.com. Read More...
View articleThis is the final article in Richard's four-part series on creating an advertising program for small sites. Today's focus is your sales strategy: pres...
View articleThe personalization marketer said it expects to come in short of earlier fourth-quarter estimates. Read More...
View articleThe ad network will ring in the New Year thinner by one CFO and 100terminated employees. Read More...
View articleNumbers are great, sure. But sometimes they're valued less for the reality they represent than for the comfort they give. Some numbers just aren't ver...
View articleFollowing lowered guidance for Silicon Alley's "other" ad network, 24/7 Media has more bad news. Read More...
View articleAndy gets a lot of mail from web site publishers struggling to make their sites more "sticky." The best advice he can give? Take a deep breath. Relax....
View articleShawn gathers 2001 resolutions and expectations from some of the leading voices in the industry as we teeter on the brink of an economic recession. Re...
View articleThe firm is betting that incentivising users with offers of cash and free trips will boost ad clickthroughs and awareness. Read More...
View articleDrivers in Boston will have to get used to another distraction whileon the roads next month. Read More...
View articleWith a three-year annual sales target of $104 million, NEC'sAuraline is making some big promises -- despite lackluster industryconditions. Read More...
View articleTom introduces a creative tool for those of you who have always wanted to become journalists -- the "negative-press generator." Read More...
View articleThe first Internet recession will be a flood of spam like you've never seen before. What does this industry have to defend itself? Read More...
View articleLuxury products attract the prices they do because of their brand names. It's easy to see how being able to buy the right brand of product at the righ...
View articleOver the past year, Heidi's tried to help you learn about email marketing through a number of case studies. Now it's time for her to share what she's ...
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