Women.com, the online network of sites aimed at women, is aiming to boost its brand, with Thursday's hiring of Annie Ellicott, who handled the Dockers...
View articleDirect marketing firm Advertising.com Thursday partneredwith Akamai Technologies to improve thespeed at which it delivers ads to its network of more t...
View articleCareers site Vault.com on Wednesdaypicked Mad Dogs &Englishmen as its advertising agency, to help it put together a brandawareness campaign to differe...
View articleBluelight.com, a joint venture of Kmart and SOFTBANK Venture Capital, on Thursday started distributing free CD-ROMs loaded with its free ISP software,...
View articleJobs.com is thrilled with its post-SuperBowl site traffic numbers. Read More...
View articleBill was doing his usual morning crawl around the web when up popped the most beautiful banner ad he'd ever laid eyes on. The "True to the Original" c...
View articleWith e-commerce growing exponentially and e-tailing sites mushrooming around the globe, the consumer is faced with an infinitely swelling array of cho...
View articleSeveral studies on the subject have found that consumers are unimpressed by the Internet's healthcare offerings in both the commerce and content areas...
View articleAt a time of unprecedented business "velocity" and tumult, it is more important than ever that CEOs have access to good, balanced advice and informati...
View articleHollywood Stock Exchange, an entertainmentsite where people buy and sell "shares" in celebrities and movies, thisweek inked a wide-ranging marketing a...
View articleThere is another reason why AOL needs Time Warner, besides its cable systems: Time's content may be the only asset that can save AOL from the assault ...
View articleLarge, multifaceted deals with portals are very exciting. Many dot-com clients are eager to sign these large deals, which tend to involve distribution...
View articleApartmentGuide.com, a PRIMEDIA, Inc. property, Wednesday began a national multimedia effort aimed at singlemale renters, designed to draw them into fi...
View articlePersonalization is a huge issue with existing and wannabe online retailers and web-based businesses these days. Everywhere you turn, companies are tou...
View articleHome furnishings site HomePortfolio.com Wednesdaynamed Eisnor Interactive to manageoffline promotions for the site. Read More...
View articlePrivacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concernedInternet users to barrage members of the company's netwo...
View articleOnline advertising remains a numbers game founded on the premise that the more Internet users you lure to your site, the higher your chances of shifti...
View articleThere's a big push for marketers to get email addresses. It's not just happening online but offline as well. Fill out a warranty card, and it asks for...
View articleWinstar's Office.com, a site aimed at small- andmedium-sized businesses, Wednesday kicked-off a national cross-mediaadvertising campaign, with TV, rad...
View articleInternet advertising makes up only about one percent of the total U.S. advertising market. The good news is that high- speed access will cause online ...
View articleIn the past, planners didn't do much in the way of targeting or research to see what sites had the most reach or the best composition against a given ...
View articleA number of web companies are combining paperless e- commerce with the physical presence of paper - without the delivery cost of a courier - to turn a...
View articleAverage CPM rates slipped four percent in 1999, yetthe number of sites seeking to advertise grew 135percent last year, probably due to the boominge-co...
View articleOnline ad network FlycastCommunications Tuesday inked a deal to provide British Telecom's Yellow Pages with adservices, an agreement which gives the C...
View articleWeb traffic is fracturing into two broad-based camps, a fewbroad-based portals and thousands of vertical sites, and theresult is a new battle for onli...
View articleAdvertising company 24/7 MediaTuesday chose Renegade MarketingGroup as its agency of record for a global $5 million brand buildingcampaign. Read More...
View articleThose dot-coms that anted up the $2.2 million plus per Super Bowl spot arereaping increased traffic in the aftermath of the highly-rated game. Read Mo...
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