Sales reps frequently ask Tom what he's looking for when evaluating their sites, or what criteria might determine appropriateness for his campaigns. E...
View articleInteractive agency K2 Design Inc. launched MeetPuertoRico.com for the PuertoRico Convention Bureau (PRCB). Read More...
View articleEurope subsidiary 24/7 Norge networksigned an exclusive agreement to provide international sales representationfor Norwegian Web portal ABC Startsiden...
View articleAdForum's Agency Preview, a global databaseof advertising agencies and their creative work, said that Publicis, Europe's largest network ofadvertising...
View articleAnyone whose business or profession depends significantly on the Internet (and who doesn't these days?) can't help but feel that life is moving too fa...
View articleIf you try to get everything you want, you just might find you can't even get what you need. That may be the final lesson from the government's decade...
View articleMore than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...
View articleTechMarcom launched as a new agencyspecializing in helping Internet startups. Read More...
View articleIt's a Creole word meaning "a little something extra." Like breaking through the clutter with a little extra. In a fit of healthful good intentions, S...
View articleGugel Advertising launched its new Web site,complete with a Flash version. Read More...
View articleJuno Online Services Inc. and opt-in e-mailmarketer yesmail.com signed a marketing alliancethat will promote yesmail.com's services to Juno's subscrib...
View articlePetopia.com launched its "Internet PetParadise" advertising campaign, designed by the Swirl agency to communicatePetopia.com's pet-centric view of the...
View articleAmazon.com has a new capability called a "Purchasing Circle." Instead of having its database compare you blindly to other buyers (called "collaborativ...
View articleInvestment information and services firm Morningstar Inc. selected Schwartz Public Relations AssociatesInc. to create a national campaign for its Morn...
View articleYet another company has launched a Web site that says it pays users todisplay an advertising bar on their computer screen. Read More...
View articleADVO Inc.'s Super Coups subsidiary, a direct mailcoupon company that serves the advertising needs of small neighborhoodbusinesses, and coolsavings.com...
View article24/7 Europe subsidiary 24/7 Norge networksigned an exclusive agreement to provide international sales representationfor Norwegian Web portal ABC Start...
View articleA survey by Quicken found that fewer shoppers did their back-to-school shopping online this year than last year, but those that did shop online spent ...
View articleJones Naughton Entertainment Inc. announcedthe expansion of an extended marketing campaign for its new e-commerce Website ShopGoOnline.com. Read More...
View articleAd outsourcing and delivery company AdForce Inc. signed a one-year contractwith Banner Brokers, an online advertisingnetwork service. Read More...
View articleEmail marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...
View articleDoubleClick Inc. has added six more Website operations to its ad network, bringing it to more than 490 publishersworldwide. Read More...
View articleOnline brokerage Mydiscountbroker.com launched amulti-year, $40 million integrated national advertising campaign thatincludes TV and print media compo...
View articleWeb measurement firm Media Metrix Inc. signed a partner dealwith BizRate.com, which tracks consumersatisfaction with their e-commerce transactions. Re...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleExecutive-oriented Internet career site6FigureJobs.com has named DKB and Partners as its lead publicrelations and advertising agency. Read More...
View articleWeb community-creation service Delphi Forums launched Session-Impression, anew Web advertising service model that lets consumers select their ownspons...
View article