Last week, I reviewed some examples of common mistakes made by community sites. Read More...
View articleSavescreen.com will launch Dec. 10, allowing consumers to build their own personalizedscreensavers containing integrated advertising. Read More...
View articleAccording to statistics compliled by AdKnowledge, market share of Microsoft's Internet Explorer has surpassed that of Netscape Navigator. The data was...
View articleK2 Design Inc. posted aloss of $231,000 from continuing operations for the third quarter ending Sept.30, compared to a loss of about $397,000 for the ...
View articleOnline automotive retailer Autoweb.com launched an offline marketing campaign featuring an emblazoned VW Beetle on a road trip from Nov. 20-29. Read M...
View articleHunt Marketing Group , a Seattle-baseddirect marketing firm, has launched The Direct Line, a free online newsletterfor marketers that gives informatio...
View articleUS small businesses accessing the Internet increased dramatically from 19.7 percent in 1996 to 41.2 percent in 1998, according to IDC Research. Read M...
View articleBarnesandnoble.com launched a new TVadvertising campaign with a series of 30-second television commercialsstarring authors Scott Adams, Tom Clancy, St...
View articleReading last week's column, you probably gained a renewed respect for the economics of the sales process, and how important it is to maximize the effi...
View articleINITIO Inc. said it signed contracts to display thecompany's Deerskin Catalog site on AOL, Excite,Netscape, GeoCities, iMall, Motley Fool, Infoseek, A...
View articleAvenue A Media in Seattle named former AT&TWireless executive Neve Savage as vice president of client results. Read More...
View articleThe World Chambers Network in Parislaunched e-Club, an interactive online marketing service designed to providechamber members with targeted, global m...
View articleFergus O'Daly, who developed Poppe Tyson into a noted interactive agency,spearheaded Bozell's investment in Doubleclick and led CKS' East Coastoperati...
View articleA new survey shows that most consumers do not question the editorial integrityof online news providers that engage in commerce initiatives. Read More...
View articleAd sales and marketing company Real Media Inc. launched an advertisingcampaign to promote Real Media's network of more than 550 locally brandednewspap...
View articleCalling itself "the country's first Internet franchise," Americorp Marketing Inc. (AMI) said it plans to launch a site for realestate and community bu...
View articleAT&T and iVillage plan to launch a nationaladvertising campaign for their new partnership to develop the first nationalInternet access service tailore...
View articleA study by IntelliQuest Information Group of consumers' e-commerce activities and plans has found that 81 percent of those surveyed intend to shop or ...
View articleDoubleClick Inc. saidit filed with the Securities and Exchange Commission to sell 2.5 millionshares of stock to the public. Read More...
View articleCalvin Klein Cosmetics Co. launched a new advertising campaign for its cK onefragrance that includes a global e-mail component. Read More...
View articleOffice supply retail chain Staples Inc., which just launched Staples.com to attract more small businesscustomers, signed an advertising and marketing ...
View articleFor the second quarter in a row, E*Trade was ranked as the number one Internet broker according to the Internet Broker Scorecard by Gomez Advisors. Re...
View articleBondsmith Inc. launchedthe Bannermatic Ad Exchange service. Read More...
View articleAd software company NetGravity saidit is expanding its presence in the Asia Pacific market with more than 25 newcustomers and a new office in Hong Kon...
View articleOnline apartment guide and relocation service Apartments.com in Chicago signed anadvertising and distribution agreement with Yahoo! Inc. to become the...
View articleInternet retailing, while still in an emerging state, is growing in excess of 200% per year, and 1998 online revenues will surpass $13 billion, accord...
View articleArbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audiencemeasurement services for Internet broadcaste...
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