The Brit Awards has fast become a dreary corporate affair, rarely offering a glimpse of spontaneity or memorable charm further than the odd drunken sl...
View articleIn a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...
View articleSome 65% of marketers said they consider the lack of financial transparency a major barrier to increased investment in programmatic, according to new ...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleDunkin' Donuts replaced Liverpool FC's "eternal flame", a tribute to the victims of the Hillsborough stadium disaster which left 96 dead, with coffee ...
View articleBrands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...
View articleThese fixes can help small businesses get the most out of their digital advertising budgets. Read More...
View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articleThe U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...
View articleFacebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...
View articleCompanies behind cold calling could face fines of up to £500,000 under changes to the law being made by the government. Will the government’s move pro...
View articleThe undressing woman - who in no way relates to a mobile phone - is "tongue in cheek", apparently. Read More...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleA look at what new domain names and hashtags have in common. Read More...
View articleBeyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...
View articleParks & Recreation has predicted the future of advertising, and obviously, it's hilarious. Occasionally, we need to satirise our industry. Read Mo...
View articleThanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cu...
View articlePassers-by populated a live digital wall stationed at London’s Victoria in a Nurofen campaign to find the source of people’s perceptions of headaches....
View articleCustomers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...
View articleLondoners were left questioning their sanity after being approached by a young man, standing alone, asking them to take a picture of him and his ‘frie...
View articleSocial media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Read More...
View articleLast night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaig...
View articleCannes Lions launched a humorous and unique new campaign, put together by McCann London for the Cannes Lions International Festival Of Creativity, whi...
View articleIn order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowle...
View articleNot every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...
View articleLead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...
View articleDigital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...
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