Los Angeles-based Web advertising company PennyWeb said it developed a new fraud-proof security system ensuring that its click-through program generat...
View articleRon Goldberg, director of development at Oven Digital , had some interesting thoughts on rich media advertising in a piece on ChannelSeven's TurboAds....
View articleiVillage has launched a branding campaignwith a television advertisement and two national radio spots. Read More...
View articleSan Francisco-based Flycast Communications Corp. said the Flycast Open Network now provides a potential reach of 39% of the American Web audience. Rea...
View articleSan Francisco-based Adauction.com said a variety of Web publishers planto offer ad inventory in its June 25 auction, including Red Herring Online , Ma...
View articlePasadena, CA-based GoTo.com , the search engine that allows Web sites to purchase placement within search results via a bidding process, said it has s...
View articleClassified Ventures LLC , a national online resource for local classified advertising and related information, launched a 16-city preview of NewHomeNe...
View articleNetRatings reports that the top 10 banner ads viewed during the week ending June 20 were: Read More...
View articleA new study released by the Association of National Advertisers found that nearly half (47%) of respondents said they are currently selling some produ...
View articleInstant Video Technologies Inc. in San Francisco signed Asylum as its advertising agency in preparation for the commercial launch of Burstware , descr...
View articleCentraal Corp. in Palo Alto, CA said it is seeing steady growth in subscribers to its Real Name System Internet navigation service. Read More...
View articleEngage Technologies in Andover, MA, said seven new customers including The Password , KOZ , ImageNet , RegionOnline and AccountingNet Inc. have purcha...
View articleMicrosoft Corp. is starting a national print and online advertising campaign this week to coincide with the retail launch of its Windows 98 operating ...
View articleOgilvyInteractive in New York completed a pro bono site for the Harley-Davidson Cafe Big Ride for a (diabetes) Cure. Read More...
View articleIndustry forecaster Robert Coen, a senior vice president at McCann-Erickson USA, is again raising his estimate of ad spending for 1998 because of cont...
View articleTechnology Funding in San Mateo, CA, an online venture capital firm, signed up with Excite Inc. for a Web-based marketingcampaign. Read More...
View articleBarnes & Noble Inc. reportedly said it is searching for an agency to handlethe creative part of its account. Read More...
View articleMedia Passage in Seattle, a newspaperadvertising planning, placement and payment service, has added digi-TearSheets(digital tear sheets) to its range ...
View articleSan Francisco-based banner network LinkExchange , furthering its strategy to furnish Web site owners "with everything they need to succeed online," sa...
View articleThe Cannes Advertising Festival , awarding its first "Cyber Lions" honors for Internet ads, gave the Grand Prix award to a Web site for photographer F...
View articleAmerican General Ventures Inc in Colorado Springs signed an advertising agreement to market its computer products through Microsoft's Hotmail , which ...
View articleNetivation in Coeur d'Alene, ID, a provider of Internet-based software and services for the political community, signed a promotion/ad agreement with ...
View articleWhoWhere? Inc. , a provider of free Web- based communication and collaboration applications, formed a partnership with Zip2 Corp. , a provider of ad-b...
View articleNetGravity in San Mateo, CA, said that Netscape Communications Corp. has extended its use of NetGravity AdServer to be the advertising management solu...
View articleTribune Media Services (TMS) and Zip2 Corp. said they plan to introduce a newline of interactive content optimized for Zip2's ad-backed city guideplat...
View articleDoubleClick Inc. in New York City said it has added six more Web sites to the DoubleClick Network , bringing its rosterto more than 70 sites reaching ...
View articleNew media agency THINK New Ideas Inc. in New York City saidit has been commissioned by Turner Broadcasting System Inc. (TBS) to work withthe company i...
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