At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its pr...
View articleThe change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...
View articleShortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise ...
View articleSocial influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...
View articleAs you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...
View articleEven in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content...
View articleCombining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
View articleThese 10 tips will help you get the most out of your social media efforts in the year ahead. Read More...
View articleProgrammatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...
View articleAs France respects a national period of mourning following the brutal attack on French magazine Charlie Hebdo this week, thousands take to Twitter to ...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleIn his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...
View articleYahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possib...
View articleNorwegian Airlines enlisted a New York cab to show off the city to unsuspecting passers-by in an Oslo shopping mall, in a stunt designed to celebrate ...
View articleWhy are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...
View articleWill this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...
View articleThere's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...
View articleWith significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Read More...
View articleAs we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...
View articleStand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Read More...
View articleAs the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the ele...
View articlePrepare for “full-scale Marmageddon" as the nation's favourite yeasty spread restarts its cunningly controversial animal rescue spoof campaign that ra...
View articleIndustry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...
View articleSony CEO Kazuo Hirai has finally ended his silence over the December cyber attack which saw his company exposed and business damaged after the worldwi...
View articleThese five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the social...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
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