Holiday Deals Start Early for Amazon
Ecommerce

Holiday Deals Start Early for Amazon

11y Mike O'Brien

Holiday Deals Start Early for Amazon

To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...

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Will marketers bring home the bacon in 2015? (Infographic)
Media

Will marketers bring home the bacon in 2015? (Infographic)

11y Huw Jenkins

Will marketers bring home the bacon in 2015? (Info...

In the wise words of King Curtis, bacon is good for us. So how many more rashers of the good stuff can marketers expect to take home next year? Read M...

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Watch: Grandmas smoke weed for the first time
Video

Watch: Grandmas smoke weed for the first time

11y Huw Jenkins

Watch: Grandmas smoke weed for the first time

Meet Paula, Dorothea and Deirdre - three grandmas curious to discover the fuss behind this marijuana stuff, following its recent legalisation in Washi...

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5 Best Practices for Successful Sweepstakes and Instant-Win Promotions
Social

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

11y Roger Katz

5 Best Practices for Successful Sweepstakes and In...

Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...

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4 Ways to Ramp Up Mid-Funnel Content Creation
Marketing

4 Ways to Ramp Up Mid-Funnel Content Creation

11y Kevin Lee

4 Ways to Ramp Up Mid-Funnel Content Creation

Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...

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Marketing in 2014: Crisis or Breakthrough?
Marketing

Marketing in 2014: Crisis or Breakthrough?

11y Jeanniey Mullen

Marketing in 2014: Crisis or Breakthrough?

This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Read More...

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The 3 AdWords Scripts You Want Right Now for the Holidays
Paid Search

The 3 AdWords Scripts You Want Right Now for the Holidays

11y Elizabeth Marsten

The 3 AdWords Scripts You Want Right Now for the H...

If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...

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It’s OVER, the Internet IS Broken
Marketing

It’s OVER, the Internet IS Broken

11y Chris Copeland

It’s OVER, the Internet IS Broken

No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]
Asia

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

11y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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Millennials: The Next Generation of Creative Digital Content
Asia

Millennials: The Next Generation of Creative Digital Content

11y Erika Wang

Millennials: The Next Generation of Creative Digit...

Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...

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VIDEO: The Importance of Content Around Intent [#CZLBKK]
Asia

VIDEO: The Importance of Content Around Intent [#CZLBKK]

11y Sophie Loras

VIDEO: The Importance of Content Around Intent [#C...

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...

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Salesforce Bolsters Social Studio for Integration Across Departments
Social

Salesforce Bolsters Social Studio for Integration Across Departments

11y Roland Moore-Colyer

Salesforce Bolsters Social Studio for Integration ...

Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Read More...

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Day 2 at the Digital Marketing Show
Headline News

Day 2 at the Digital Marketing Show

11y Huw Jenkins

Day 2 at the Digital Marketing Show

We're sad to say bye to this year's Digital Marketing Show! The whole .rising team have had an awesome time meeting some of digital's most innovative ...

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What Are the Most Shared Ads of 2014?
Media

What Are the Most Shared Ads of 2014?

11y Greg Jarboe

What Are the Most Shared Ads of 2014?

A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...

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Tesco Clubcard Scan-ta scheme finds perfect presents using Twitter
Acquisition

Tesco Clubcard Scan-ta scheme finds perfect presents using Twitter

11y Huw Jenkins

Tesco Clubcard Scan-ta scheme finds perfect presen...

Tesco Clubcard has twinned with We Are Social to become your helpful Christmas elf, through a Twitter campaign to find the perfect presents for friend...

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Mobile 2015: 4 Trends to Watch
Media

Mobile 2015: 4 Trends to Watch

11y Tessa Wegert

Mobile 2015: 4 Trends to Watch

The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...

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HarperCollins Campaign Streams New Book One Word at a Time
Marketing

HarperCollins Campaign Streams New Book One Word at a Time

11y Mike O'Brien

HarperCollins Campaign Streams New Book One Word a...

To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train s...

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Lumia loop-the-loop stunt with Danny MacAskill to celebrate Cortana
Acquisition

Lumia loop-the-loop stunt with Danny MacAskill to celebrate Cortana

11y Huw Jenkins

Lumia loop-the-loop stunt with Danny MacAskill to ...

Microsoft have pulled off an ambitious stunt to celebrate the launch of Cortana - Siri's new personal assistant rival - with a loop-the-loop showcase ...

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3 Opportunities for Marketing Automation Providers in 2015
Automation

3 Opportunities for Marketing Automation Providers in 2015

11y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season
Email

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

11y Steve Denner

4 B2B Tips You Can’t Afford to Ignore This Holiday...

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory
Asia

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

11y Shann Biglione

Bad Impressions: Kraft Takes a Stand on Digital Ad...

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...

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The Good, the Bad, and the Leaky Bucket of Digital Marketing
Asia

The Good, the Bad, and the Leaky Bucket of Digital Marketing

11y Ohad Hecht

The Good, the Bad, and the Leaky Bucket of Digital...

It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Read More...

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Twitter Lets Users Search for Every Public Tweet Ever Sent
Social

Twitter Lets Users Search for Every Public Tweet Ever Sent

11y Dave Neal

Twitter Lets Users Search for Every Public Tweet E...

Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view. Read M...

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Day 1 at the Digital Marketing Show (Video)
Events & Awards

Day 1 at the Digital Marketing Show (Video)

11y Katy Menczer

Day 1 at the Digital Marketing Show (Video)

Check out our highlights video from day one of the Digital Marketing Show - and don't forget to register for your free VIP pass so you can join us her...

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[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"
Media

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

11y Yuyu Chen

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of...

In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...

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In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing
Data insights

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichann...

11y Pelin Thorogood

In Pursuit of the Universal Customer Experience: O...

What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...

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Could a Company See a 15 Percent Drop in Stock Value Due to Email?
Email

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

11y Derek Harding

Could a Company See a 15 Percent Drop in Stock Val...

Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...

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