Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...
View articleIn partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...
View articleThere is a widely acknowledged shortage of digital skills in the UK at the moment. Here, Arch Apprenticeships' Ben Rowland explores the quiet talent r...
View articleTo celebrate and drive awareness for a new mobile offering, The National Lottery’s Facebook and Twitter fans will be asked a simple question – where w...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleIn exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleUniversal Pictures served Snapchat users a spooky ad. The first company to distribute an advertisement on social-media app, the ad promoted new film “...
View articleThere's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleA marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...
View articleFor the brand's 'self-esteem' campaign, Dove has encouraged fans to send themed Snap pictures to the site, and interact with Dove ambassadors of the p...
View articleData from the IMRG Capgemini e-Retail Sales Index has unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever...
View articleWhen Sir Ian McKellen came to visit Chew Valley School on 17th October 2014, he had this important message for the students gathered outside the libra...
View articleMarketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
View articleIn order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleOver the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...
View articleTomorrow's ad:tech event is primed and ready to be one of this year's most important events for the modern marketer - and .rising will be there report...
View articleFilmed from the perspective of one passenger, the film from Virgin America recreates a hellish flight from Newark Liberty International Airport to San...
View articleA new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...
View articleEver fancied yourself as a star of the big screen? Well Lenovo’s new campaign is giving London’s commuters a chance to feature in a real-time ad on th...
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