Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleMarketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleAgencies face challenging times ahead as the digital landscape moves into a new gear. Read More...
View articleThe platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...
View articleGroupon users can now download Snap to get cash back on everyday grocery purchases just by uploading pictures of their receipts. Read More...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleIt has been announced that Ebuzzing is to rebrand after a merge into Teads earlier this year. The company works with publishing brands such as the Fin...
View articleHere's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tric...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleIt's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put to...
View articleAs it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleAustralian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...
View articleNigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into h...
View articleMr Bean dithers back onto our screens playing the role of a "Kung Fu master", who comes undone in the face of hunger. Read More...
View articleMarketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...
View articleWhile subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...
View articleF1’s official logistics partner, DHL, has been criticised for posting photos of F1 driver Bianchi on their Facebook page along with the text, "Ghastly...
View articleThere's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...
View articleEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...
View articleIt's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...
View articleAlibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming...
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