Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make th...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleThere has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and ...
View articleBritish research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...
View articleJapan is world-renowned for producing odd adverts and this latest offering, promoting Pao Facial Fitness device, is no exception. Read More...
View articleIn a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View articleBy employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue d...
View articleAlthough the tech industry of the silver screen is of course a bit more glamorous and dramatic than that of the real world, there are still lessons to...
View articleAnalytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...
View articleEmail continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...
View articleHeading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections...
View articleThe network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities fo...
View articleThe surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleRunning mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleDigital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient...
View articleViewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...
View articleLinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Read More...
View articleLinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Read More...
View articleIn his latest .rising leaders post, Olivier Choron argues that the IT industry is not only leading the way in terms of computing innovation, but also ...
View articlePuma has enlisted Twitter’s new ‘flock to unlock’ ad feature - which releases exclusive content once a sufficient number of users have retweeted – to ...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleSnapchat’s high profile VP of engineering, Peter Magnusson, has abruptly quit the messaging app just six months after being poached from Google. The r...
View articleAs social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...
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