Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleThe pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up f...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleThe new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...
View articleFashion-giant Chanel, with Karl Lagerfeld at its helm, is attempting to digitise its flagship store by installing iPads into changing room walls. Read...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleAt this time of the year you tend to see more greenery, vibrant orange trimmings and fertile specimens basking in the early sunshine - no it's not jus...
View articleThe online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...
View articleSimplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-design...
View articleThere's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for...
View articleA panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...
View articleAn overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Read More...
View articleFacebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...
View articleThe new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing...
View articleScrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...
View articleOmnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as ho...
View articleThe ‘First Kiss’ online video, which featured strangers kissing in a range of awkward embraces, has in fact been revealed as a commercial for an autum...
View articleAs Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...
View articleWith expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Rea...
View articleWhen deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's...
View articleThese 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePaperchase have outdone themselves this Mother's Day, with a truly amazing video campaign, spooning out the gooey interiors of three tough guys as a c...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleIn honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising br...
View article