US craft giant JOANN ushers in a new era with AI-powered copywriting
AI & Automation

US craft giant JOANN ushers in a new era with AI-powered copywriting

6y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

6y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Martech in product prototyping: Three critical factors
Analytics

Martech in product prototyping: Three critical factors

6y Marie Miguel

Martech in product prototyping: Three critical fac...

It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...

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Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

6y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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Stop wasting your data: Turn IP data into marketing dollars
Analytics

Stop wasting your data: Turn IP data into marketing dollars

6y Emily Alford

Stop wasting your data: Turn IP data into marketin...

Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

6y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Salesforce and Apple ignite productivity and learning on the best devices for business
Digital Marketing

Salesforce and Apple ignite productivity and learning on the best devices f...

6y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

6y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

6y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers
Digital Marketing

Ladingo’s machine learning platform makes shipping large items affordable f...

6y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Workplace gender equality moves in right direction, parity still "out of reach"
Industry Developments

Workplace gender equality moves in right direction, parity still "out of re...

6y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

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Infographic: Chatbots vs IVAs (intelligent virtual assistants)
Chatbots

Infographic: Chatbots vs IVAs (intelligent virtual assistants)

6y Rashmi Vittal

Infographic: Chatbots vs IVAs (intelligent virtual...

A visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform
AI & Automation

Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Pl...

6y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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Brave releases 1.0 of new privacy-focused browser and private ad network
AI & Automation

Brave releases 1.0 of new privacy-focused browser and private ad network

6y Barry Levine

Brave releases 1.0 of new privacy-focused browser ...

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...

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Case study: How Omron used Bynder to improve leads by nearly 40%
Case Study

Case study: How Omron used Bynder to improve leads by nearly 40%

6y Jacqueline Dooley

Case study: How Omron used Bynder to improve leads...

Case study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read Mor...

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Q&A with Cisco on the growing collaboration market and Webex
Collaboration

Q&A with Cisco on the growing collaboration market and Webex

6y Charlie Braithwaite

Q&A with Cisco on the growing collaboration market...

Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market.  Read...

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Sourcepoint adds CCPA compliance to its Consent Management Platform
Analytics

Sourcepoint adds CCPA compliance to its Consent Management Platform

6y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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DoubleVerify adds publisher-side capability with acquisition of Ad-Juster
Digital Advertising

DoubleVerify adds publisher-side capability with acquisition of Ad-Juster

6y Barry Levine

DoubleVerify adds publisher-side capability with a...

Ad authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read More...

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Top personalization trends: Email named #1 channel
Disruptive MarTech

Top personalization trends: Email named #1 channel

6y Jacqueline Dooley

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

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Deloitte on what retailers can do to protect consumer data privacy
Ecommerce

Deloitte on what retailers can do to protect consumer data privacy

6y Jacqueline Dooley

Deloitte on what retailers can do to protect consu...

New report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...

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Seismic acquires Percolate, unifies "two essential pillars" of martech stack
Content

Seismic acquires Percolate, unifies "two essential pillars" of martech stac...

6y Kimberly Collins

Seismic acquires Percolate, unifies "two essential...

Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...

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New Forrester report focuses on the redefinition of the CMO role
Digital Marketing

New Forrester report focuses on the redefinition of the CMO role

6y Barry Levine

New Forrester report focuses on the redefinition o...

Forrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...

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How to use buyer intent data for better sales and marketing alignment
Analytics

How to use buyer intent data for better sales and marketing alignment

6y Emily Alford

How to use buyer intent data for better sales and ...

For marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Rea...

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Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions
Case Study

Case study: How conversational AI tech Interactions helps Kiwi.com manage t...

6y Jacqueline Dooley

Case study: How conversational AI tech Interaction...

Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...

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At Panera, augmented reality is now on the menu with AR ad unit
AR & VR

At Panera, augmented reality is now on the menu with AR ad unit

6y Barry Levine

At Panera, augmented reality is now on the menu wi...

Playing with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...

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