It’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleGartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleBrand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleKitchenware retailer Joseph Joseph has just launched a new version of its website. It looks great, but what’s behind the redesign? I’ve be...
View articleIt’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion ind...
View articleA hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...
View articleToday sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleChina's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleStart-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...
View articleShowrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...
View articleIn this post, I’ll show a range of examples of site search from various ecommerce sites, inspired by this week’s #ecomchat discussion on T...
View articleIn the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite th...
View articleAs site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In t...
View article[social_share] Episode 3 with Brian Clifton The story of Google Analytics, plus the latest trends in data and analytics We hear what it was like to be...
View article[social_share] Episode 2 with Parry Malm The latest trends in email marketing We talk to Parry Malm about the latest developments in email marketing. ...
View articleTune in to our new series of podcasts with digital marketing practitioners and ecommerce experts, presented by Tim Flagg How do you stay up to date wi...
View articleWith Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...
View articleFacebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Face...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
View articleEncouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View articleDigital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...
View articleRetailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...
View articleContent marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...
View articleMaking the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...
View articleWhen writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is Schuh. Whether its example...
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