Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industr...
View articleAnother year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as ...
View articleI’ve noticed a trend recently in the use of pop-ups by ecommerce sites. Pop-ups are nothing new, but they seem to be used more widely than ever....
View articleImages matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In addition, imager...
View articleWhile CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleWhat is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...
View articleWhat can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleWe caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics....
View articleThe Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...
View articleWeighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articlePlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...
View articleMake sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleIf you work in ecommerce, you will understand the importance of great product imagery to entice users to buy. Read More...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleIn spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleWhile many retailers have taken the option of responsive design to optimise their sites for mobile users, the value of native apps should not be ignor...
View articleHow can using a "fast start" model refine the execution of your marketing strategy? Read More...
View articleMarketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...
View articleThis article was originally published on our sister site Search Engine Watch. Twitter has been having a hard time of it in the past year or so, with v...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleFollowing the launch of websites across Australia and New Zealand, Marks & Spencer is renewing its focus on overseas expansion. However, unlike Jo...
View articleWill programmatic ads be the real champion of the upcoming Super Bowl? Read More...
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