Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...
View articleAt CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its pr...
View articleThe change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...
View articleSocial influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...
View articleCombining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
View articleProgrammatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleWill this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...
View articleAs we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...
View articleIndustry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...
View articleA look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. ...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleGM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...
View articleAs gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
View articleSaatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to ...
View articleThese three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? ...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleWith so many choices available to consumers these days, how can your brand remain relevant and rise above? Read More...
View articleWith the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on it...
View articleIf brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...
View articleThese strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...
View articleWhile it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleThe coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...
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