Common Mistakes When Translating a Website
Asia

Common Mistakes When Translating a Website

11y Christian Arno

Common Mistakes When Translating a Website

Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...

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McDonald's Experiments With Geo-Marketing in Georgia
Local

McDonald's Experiments With Geo-Marketing in Georgia

11y Mike O'Brien

McDonald's Experiments With Geo-Marketing in Georg...

As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...

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Is 2015 Going to Be the Year of the Robot?
Asia

Is 2015 Going to Be the Year of the Robot?

11y Andy Radovic

Is 2015 Going to Be the Year of the Robot?

The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year ...

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

11y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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Programmatic Ads Can Now Be Served on Your Wearable Device
Media

Programmatic Ads Can Now Be Served on Your Wearable Device

11y Yuyu Chen

Programmatic Ads Can Now Be Served on Your Wearabl...

A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...

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Loyalty, the evolution of email and networking @ Digital Marketing Show
Insights

Loyalty, the evolution of email and networking @ Digital Marketing Show

11y Huw Jenkins

Loyalty, the evolution of email and networking @ D...

Don't miss the last batch of our insightful digital interviews exploring mobile payment loyalty, the "drastic" evolution of email and the importance o...

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Pinterest Is Now Shoppable, But Will Google Be?
Social

Pinterest Is Now Shoppable, But Will Google Be?

11y Mike O'Brien

Pinterest Is Now Shoppable, But Will Google Be?

Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...

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Google to warn users about data risks
Insights

Google to warn users about data risks

11y Huw Jenkins

Google to warn users about data risks

Google is considering whether to warn web browsers that their data is at risk every time they visit a site that doesn't use the “HTTPS” system. Read M...

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It’s Time to Drop the Text Version
Email

It’s Time to Drop the Text Version

11y Derek Harding

It’s Time to Drop the Text Version

That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...

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Data Deconstruction: Understanding Complex Social Influences
Data insights

Data Deconstruction: Understanding Complex Social Influences

11y Dave Evans

Data Deconstruction: Understanding Complex Social ...

When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. Wha...

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The Year in Content: 2015 Predictions for Content Marketing Domination
Marketing

The Year in Content: 2015 Predictions for Content Marketing Domination

11y Dayna Rothman

The Year in Content: 2015 Predictions for Content ...

What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...

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Auld Lang Sigh! 3 New Year's E-Commerce To-Dos
B2C Email Marketing

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

11y Jim Davidson

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...

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Looking Back on Lessons From China's Singles Day
Asia

Looking Back on Lessons From China's Singles Day

11y Chris Maier

Looking Back on Lessons From China's Singles Day

Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...

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Facebook Drops Microsoft's Bing to Do Its Own Search Thing
Social

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

11y Chris Merriman

Facebook Drops Microsoft's Bing to Do Its Own Sear...

Facebook's relationship status with Microsoft's Bing has changed to "it's complicated." Read More...

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YouTube-Style Analytics Make Their Way to AdWords for Video
Actionable Analysis

YouTube-Style Analytics Make Their Way to AdWords for Video

11y Greg Jarboe

YouTube-Style Analytics Make Their Way to AdWords ...

The new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...

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Enter the New Year With Convergence Analytics
Analytics

Enter the New Year With Convergence Analytics

11y Marshall Sponder

Enter the New Year With Convergence Analytics

There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....

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Tectonic Shift - When Robots Attack
Media

Tectonic Shift - When Robots Attack

11y Larry Allen

Tectonic Shift - When Robots Attack

A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...

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What’s in Your Wallet...err Phone
Media

What’s in Your Wallet...err Phone

11y Gregg Stewart

What’s in Your Wallet...err Phone

What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Read More...

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10 Digital Marketing Predictions for 2015
Marketing

10 Digital Marketing Predictions for 2015

11y Michael Della Penna

10 Digital Marketing Predictions for 2015

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...

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Cute baby Benjamin the orphan pygmy goat
Video

Cute baby Benjamin the orphan pygmy goat

11y Huw Jenkins

Cute baby Benjamin the orphan pygmy goat

Move over cats, chain yourselves up dogs, it's Pygmy goat time. Watch Tom and his adopted pet goat Benjamin perfectly embody the meaning of love. Read...

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Ask the Digital Marketing Experts: What’s Up in 2015?
Search

Ask the Digital Marketing Experts: What’s Up in 2015?

11y John Gagnon

Ask the Digital Marketing Experts: What’s Up in 20...

A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach
Media

Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

11y Chris Crawfurd

Cashing in on Holiday Digital Ad Spend Is All Abou...

As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Read More...

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The Year of the Customer: The UX Checklist for 2015
Asia

The Year of the Customer: The UX Checklist for 2015

11y Kristin Low

The Year of the Customer: The UX Checklist for 201...

The coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Rea...

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How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here
Asia

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strat...

11y Sheji Ho

How Southeast Asia Leapfrogged Web 1.0 and Why You...

Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...

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Amazon Challenges eBay With a Deeper Dig Into E-Commerce
Marketing

Amazon Challenges eBay With a Deeper Dig Into E-Commerce

11y Yuyu Chen

Amazon Challenges eBay With a Deeper Dig Into E-Co...

The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...

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10 Digital Marketing Trends for 2015
Marketing

10 Digital Marketing Trends for 2015

11y Tessa Wegert

10 Digital Marketing Trends for 2015

Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...

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Digital Darwinism and Internet Thinking in China [Part 2]
Asia

Digital Darwinism and Internet Thinking in China [Part 2]

11y SY Lau

Digital Darwinism and Internet Thinking in China [...

In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...

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Proactiv Partners With YouTube to Let Vloggers Shine
Media

Proactiv Partners With YouTube to Let Vloggers Shine

11y Emily Alford

Proactiv Partners With YouTube to Let Vloggers Shi...

Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...

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