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View articleAs McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...
View articleThe advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year ...
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleA new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...
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View articleGoogle may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...
View articleGoogle is considering whether to warn web browsers that their data is at risk every time they visit a site that doesn't use the “HTTPS” system. Read M...
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View articleWhat will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...
View articleAs we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...
View articleAlibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...
View articleFacebook's relationship status with Microsoft's Bing has changed to "it's complicated." Read More...
View articleThe new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...
View articleThere will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....
View articleA recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...
View articleWhat can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Read More...
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleMove over cats, chain yourselves up dogs, it's Pygmy goat time. Watch Tom and his adopted pet goat Benjamin perfectly embody the meaning of love. Read...
View articleA panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...
View articleAs publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Read More...
View articleThe coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Rea...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleThe company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...
View articleBased on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
View articleProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...
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