It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
View articleIntroducing Calldorado: the 'Post-Call Ad' format that serves ads to the phone screen directly after a phone call. Read More...
View articleWhen you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Read More...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleProgrammatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...
View articleIndonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleHyundai has opened the bonnet on what it calls the UK's first digital car showroom, an initiative designed to avoid the dreaded car salesmen. Read Mor...
View articleTaking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...
View articleChina's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Read More...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleMarketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...
View articleThe countdown to Christmas has begun. However, as orders come rolling in, are retailers prepared for the flurry of festive demand? Read More...
View articleA look at how authorship still influences your brand’s news and public relations content. Read More...
View articleActivision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game...
View articleProgrammatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...
View articleIt can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleAfter observing the youth-centric, almost airbrushed packaging of the digital world, we at .rising wanted to ask our audience whether they thought the...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleAsia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleMany marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...
View articleEvolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...
View articleMany companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into considerat...
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