Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleTwitter has reported mixed results for Q3 2014, adding 13m to its flock and reporting a healthy profit. However, user-base growth is slowing, engageme...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleFor those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleThe future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Read More...
View articleCrisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...
View articleDigits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...
View articleConsistent with its plans to focus and strengthen its brand and category portfolio, P&G announced its intention to exit the Duracell personal powe...
View articleMercedes, with help from Razorfish, is introducing a feature on Instagram called ‘Build Your Own GLA’ through which users can create custom versions o...
View articleJust because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Read More...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
View articleIn advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...
View articleAt some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...
View articleThere are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you...
View articleIt is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...
View articleIn partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleHistory has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...
View articleThere's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleA marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...
View articleMarketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at...
View articleFor many marketers, just getting 100,000 visitors to a website seems impossible, but with the right process and strategy in place, the challenge becom...
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