Database Optimisation and Campaign Management Tactics in China
Asia

Database Optimisation and Campaign Management Tactics in China

15y Francis Kwok

Database Optimisation and Campaign Management Tact...

A guide to optimising and managing your email campaigns to grow a relevant database in China. Read More...

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Retention Lifecycle Programs: Options and Considerations
Email

Retention Lifecycle Programs: Options and Considerations

15y Matthew Hayes

Retention Lifecycle Programs: Options and Consider...

Four things post-conversion email can do for your brand and your email marketing success. Read More...

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Loopt Will Distribute GrouponNow Deals
Media

Loopt Will Distribute GrouponNow Deals

15y Christopher Heine

Loopt Will Distribute GrouponNow Deals

Merchant discount platforms march towards mobile. Read More...

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Optimize Your Email for Mobile
Email

Optimize Your Email for Mobile

15y Mike Hotz

Optimize Your Email for Mobile

As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendl...

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Video Advertising Strategy: Audience Optimization
Display Advertising

Video Advertising Strategy: Audience Optimization

15y Xuhui Shao

Video Advertising Strategy: Audience Optimization

Four areas for a winning video ad campaign strategy. Second in a series. Read More...

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Efficient Frontier Buys Social Agency Context Optional
Social

Efficient Frontier Buys Social Agency Context Optional

15y Douglas Quenqua

Efficient Frontier Buys Social Agency Context Opti...

San Francisco-based Context Optional is a Facebook preferred developer. Read More...

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8 Tactics to Optimize Welcome Email and Welcome Series
Email

8 Tactics to Optimize Welcome Email and Welcome Series

15y Matthew Hayes

8 Tactics to Optimize Welcome Email and Welcome Se...

Got new subscribers? Start here to build a relationship with them. Read More...

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Drive, Capture, Convert, Optimize
Media

Drive, Capture, Convert, Optimize

15y Harry Gold

Drive, Capture, Convert, Optimize

Four steps of engagement and ROI for media planning. Read More...

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6 Steps for Optimizing Images for SEO
Search

6 Steps for Optimizing Images for SEO

15y Ron Jones

6 Steps for Optimizing Images for SEO

Images not only help engage visitors, but they also help you achieve high rankings in the search engines. Read More...

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Website Optimization - The Role of Page Goals
Analytics

Website Optimization - The Role of Page Goals

15y Neil Mason

Website Optimization - The Role of Page Goals

You know why you have a website. But do you know why a particular page exists? Read More...

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A Marketing Optimization Fitness Plan
Analytics

A Marketing Optimization Fitness Plan

15y Bryan Eisenberg

A Marketing Optimization Fitness Plan

Four exercises to boost your corporate metabolism fitness levels. Read More...

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Optimization - Chasing a False Positive
Display Advertising

Optimization - Chasing a False Positive

15y Edward Montes

Optimization - Chasing a False Positive

Is the online display advertising industry throwing "smarter" money away? Read More...

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Opt-Out 'Error' Gets Ad Firm in FTC Hot Water
Data insights

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

15y Kate Kaye

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

The commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...

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Customer Experience - Your Most Important Optimization
Marketing

Customer Experience - Your Most Important Optimization

15y Robin Neifield

Customer Experience - Your Most Important Optimiza...

A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your busine...

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10 Steps to Optimizing Copy and Content
Analytics

10 Steps to Optimizing Copy and Content

15y Bryan Eisenberg

10 Steps to Optimizing Copy and Content

Boring headlines? Using "we" to much? Copy hard to read? Here are some valuable tips to improve your site. Read More...

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Optimizing the Conversion Rate Optimization Process
Analytics

Optimizing the Conversion Rate Optimization Process

15y Bryan Eisenberg

Optimizing the Conversion Rate Optimization Proces...

Three steps to offer every visitor an experience that fulfills their needs and leaves you with a measurable conversion. Read More...

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Shopping Feed Optimization for Google Instant
Search

Shopping Feed Optimization for Google Instant

15y Crispin Sheridan

Shopping Feed Optimization for Google Instant

With Google Instant now available in Google Product Search, consider these points. Read More...

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Facebook Debuts User Generated Ad Option
Social

Facebook Debuts User Generated Ad Option

15y Christopher Heine

Facebook Debuts User Generated Ad Option

Coca Cola, Levi's, and Anheuser Busch are already running "Sponsored Stories." Read More...

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5 Tips for Optimizing and Integrating Your Social Media Content
Social

5 Tips for Optimizing and Integrating Your Social Media Content

15y Liana Evans

5 Tips for Optimizing and Integrating Your Social ...

What marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube. Read More...

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Co-Optimized Search Synergy: SEO + PPC in 2011
Search

Co-Optimized Search Synergy: SEO + PPC in 2011

15y Crispin Sheridan

Co-Optimized Search Synergy: SEO + PPC in 2011

Pull together two search marketing disciplines that have more in common than you might think with these five tips. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

15y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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Optimizing for Priority Delivery
Email

Optimizing for Priority Delivery

15y Rick Buck

Optimizing for Priority Delivery

Five best practices to improve your engagement metrics and delivery to an inbox. Read More...

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Moving Beyond the Click to Measure and Optimize Brand Lift
Display Advertising

Moving Beyond the Click to Measure and Optimize Brand Lift

15y Adrian Tompsett

Moving Beyond the Click to Measure and Optimize Br...

An interview with Dan Beltramo, CEO and co-founder of Vizu, to learn how advertisers can better understand how their online ads impact viewer percepti...

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The U.S. Leads Global Social Media Adoption, Pew Report Finds
Data insights

The U.S. Leads Global Social Media Adoption, Pew Report Finds

15y Jack Marshall

The U.S. Leads Global Social Media Adoption, Pew R...

Over 40 percent of citizens in the U.S., Poland, Britain, and South Korea claim to make use of such services. Read More...

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Few Opt Out of Behavioral Ads
Data insights

Few Opt Out of Behavioral Ads

15y Jack Marshall

Few Opt Out of Behavioral Ads

Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...

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Feasibility of FTC 'Do-Not-Track' Option In Doubt
Data insights

Feasibility of FTC 'Do-Not-Track' Option In Doubt

15y Jack Marshall

Feasibility of FTC 'Do-Not-Track' Option In Doubt

Browser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...

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Optimizing Headlines for Social Media: A Twitter/McRib Case Study
Social

Optimizing Headlines for Social Media: A Twitter/McRib Case Study

15y Zachary Rodgers

Optimizing Headlines for Social Media: A Twitter/M...

A case of real-time optimization for Twitter that goes beyond "top 10" lists. Read More...

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LinkedIn Adopts 'Recommend' Over 'Like'
Marketing

LinkedIn Adopts 'Recommend' Over 'Like'

15y Anna Maria Virzi

LinkedIn Adopts 'Recommend' Over 'Like'

Social network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...

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