Rural America Slow to Adopt Broadband
Audience

Rural America Slow to Adopt Broadband

20y Enid Burns

Rural America Slow to Adopt Broadband

Rural America is slower to adopt broadband, though the gap narrows as access barriers are removed. Read More...

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U.S. Internet Adoption to Slow
Audience

U.S. Internet Adoption to Slow

20y Enid Burns

U.S. Internet Adoption to Slow

The U.S. population that's not online will likely stay that way, slowing further Web adoption. Read More...

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Bloggers have options, but where's the money?
Media

Bloggers have options, but where's the money?

20y Zachary Rodgers

Bloggers have options, but where's the money?

Google's looking to improve it's standing with bloggers by offering up some AdSense tips for bloggers Read More...

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Carnival Cruises Adopts Social Networking
Media

Carnival Cruises Adopts Social Networking

20y Enid Burns

Carnival Cruises Adopts Social Networking

Cruise travelers can deploy Evite-style list management to organize a group outing to exotic locales. Read More...

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OptinBuilders
Email

OptinBuilders

20y Team ClickZ

OptinBuilders

OptinBuilders offers e-mail, phone, and fax append and reverse append. Read More...

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Prioritize Your Optimization Opportunities
Analytics

Prioritize Your Optimization Opportunities

20y Jason Burby

Prioritize Your Optimization Opportunities

Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Read More...

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Shipping News: Shipping and Transportation Companies Require Opt-In Standards
Audience

Shipping News: Shipping and Transportation Companies Require Opt-In Standar...

20y Enid Burns

Shipping News: Shipping and Transportation Compani...

Shipping, transportation, and distribution companies must clean up online images to maintain and raise customer opinion ratings. Read More...

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Web Analytics: Focus on Optimization in 2006
Analytics

Web Analytics: Focus on Optimization in 2006

20y Jason Burby

Web Analytics: Focus on Optimization in 2006

Working on next year's budget? How to discover the largest potential optimization opportunities. Read More...

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Channel Adoption Supports Online Holiday Sales Growth
Audience

Channel Adoption Supports Online Holiday Sales Growth

20y Enid Burns

Channel Adoption Supports Online Holiday Sales Gro...

To save gas and minimize hassles, more consumers will turn to the Web to shop this holiday season. Read More...

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ZenithOptimedia Raises Internet Forecast
Media

ZenithOptimedia Raises Internet Forecast

20y Enid Burns

ZenithOptimedia Raises Internet Forecast

The media buying giant says revenue in the channel is increasing three times faster than the all-media average. Read More...

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Corporate Blog Adoption, Stronger in Small Business
Ad Industry Metrics

Corporate Blog Adoption, Stronger in Small Business

21y Enid Burns

Corporate Blog Adoption, Stronger in Small Busines...

Small businesses adopt blogs as a channel of internal and external communications. Read More...

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DMA to Members: Adopt Authentication
Media

DMA to Members: Adopt Authentication

21y Pamela Parker

DMA to Members: Adopt Authentication

The organization makes e-mail authentication part of its ethical guidelines. Read More...

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The iPod is *Optional*
Media

The iPod is *Optional*

21y Rebecca Lieb

The iPod is *Optional*

For the record: you don't need to own a video iPod to be rocked by what it means. I like to call this the "podcast fallacy." Sure, you can play podcas...

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Web Site Success Doesn't Mean Web Site Optimization
Ad Industry Metrics

Web Site Success Doesn't Mean Web Site Optimization

21y Enid Burns

Web Site Success Doesn't Mean Web Site Optimizatio...

UPDATE Top sales and traffic e-tail sites still have room for engine optimization improvement. Read More...

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What's the Optimal Length for Video Ads?
Media

What's the Optimal Length for Video Ads?

21y Zachary Rodgers

What's the Optimal Length for Video Ads?

The sweet spot's just above 20 seconds, according to aggregated campaign data from Klipmart. Read More...

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Reuters Opts In to Mobile Promo
Media

Reuters Opts In to Mobile Promo

21y Enid Burns

Reuters Opts In to Mobile Promo

At Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events Read More...

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Broadband Adoption Reaches Plateau
Data insights

Broadband Adoption Reaches Plateau

21y Enid Burns

Broadband Adoption Reaches Plateau

Broadband adoption will slow now that motivated Internet users have already installed high-bandwidth connections at home. Read More...

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SEM Sees Optimization PPC
Ad Industry Metrics

SEM Sees Optimization PPC

21y Enid Burns

SEM Sees Optimization PPC

Search engine optimization spending has grown over the past year. Expectations are the growth will continue. Read More...

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Coke Seeks Optimism from 'Magnificent 5' Agencies
Media

Coke Seeks Optimism from 'Magnificent 5' Agencies

21y Kevin Newcomb

Coke Seeks Optimism from 'Magnificent 5' Agencies

Coca-Cola M5 is a new multi-platform initiative that positions Coke as modern-day patron of the arts. Read More...

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Atlas Identifies Optimal Dayparts for Advertisers
Media

Atlas Identifies Optimal Dayparts for Advertisers

21y Enid Burns

Atlas Identifies Optimal Dayparts for Advertisers

CPM campaigns benefit from exposure in the lunchtime and primetime hours when consumers are more likely to convert. Read More...

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Facebook to Offer New Ad Options
Media

Facebook to Offer New Ad Options

21y Kevin Newcomb

Facebook to Offer New Ad Options

Brand advertisers who want to expose their brands to college students more deeply can try sponsored groups within Facebook's growing social network. R...

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E-Mail Append: Opt-In or -Out?
Email

E-Mail Append: Opt-In or -Out?

21y Jeanne Jennings

E-Mail Append: Opt-In or -Out?

Vendors focus on the quantity, rather than the quality, of e-mail append. Some best practices for getting the most out of e-mail appends. Read More...

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Best Practices for E-Mail Opt-In?
Email

Best Practices for E-Mail Opt-In?

21y Jeanniey Mullen

Best Practices for E-Mail Opt-In?

Readers don't always know what they're missing. Relevancy is a moving target. How do you address this dilemma? Read More...

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Digital Audio Player Adoption To Decline In 2006
Audience

Digital Audio Player Adoption To Decline In 2006

21y Sean Michael Kerner

Digital Audio Player Adoption To Decline In 2006

Installed base of digital audio players will continue to increase, but new unit growth will begin to decline next year. Read More...

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Optimize Online Lead-Gen for Offline Sales
Analytics

Optimize Online Lead-Gen for Offline Sales

21y Bryan Eisenberg

Optimize Online Lead-Gen for Offline Sales

Better technology and persuasive planning will not only increase lead generation, but also measure and optimize it. Read More...

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A New Form of Local Search Optimization, Part 2
Local

A New Form of Local Search Optimization, Part 2

21y Justin Sanger

A New Form of Local Search Optimization, Part 2

A whole new form of local SEO is becoming mainstream. And, it requires different tactics. Part two of a two-part series. Read More...

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Hispanic Online Users Adopt Broadband
Audience

Hispanic Online Users Adopt Broadband

21y Enid Burns

Hispanic Online Users Adopt Broadband

Half of Hispanic online users have home broadband, 14 percent installed it in the past six months. Read More...

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Don't Let IT Keep You From Optimizing Your Site
Analytics

Don't Let IT Keep You From Optimizing Your Site

21y Jason Burby

Don't Let IT Keep You From Optimizing Your Site

When it's time to act on the data, be prepared for roadblocks and know you can overcome them. Read More...

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