UBid leaves DoubleClick and chooses AdForce's serving solution. Read More...
View articleDot-com compensation used to mean lower pay with the promise of a payoff in stock options. But with a shortage of high-tech and business professionals...
View articleAdKnowledge Monday launched a tool that targets ad agencies andmarketers seeking to outsource their optimization services. Read More...
View articleJanet and Nancy generated a loud noise with last week's column on email. Readers want to know if they're saying opt-in, opt-out and optionless emails ...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleRichard gives you the exciting, hurly-burly world of shopping cart software. What the heck is it? The shopping cart works by basically keeping track o...
View articlePaul talks about page optimization and registration, the first two steps of a positioning campaign. Learn about the web site audit, an important pre-r...
View articleSearch engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, sit...
View articleWhen setting up shop for a search engine premium placement campaign, you'll want to make sure you are effective by dealing with the most popular engin...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleGartnerGroup has come up with some pretty lofty projections for the online travel market, but consumers say they would buy all of their travel over th...
View articleOpt-in e-mail marketer NetCreations plans to cross-pollinate the opt-in e-mail lists of its clients bycreating a system where consumers that opt in to...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleOnline ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...
View article"Talk to me." Just three little words. Taken out of context, they don’t mean much. However, if I (the consumer) utter them to you (the marketer) in so...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articlePermission e-mail marketing service YesMail.com added MapQuest, EarthWeb and Cybergold to its member network. Read More...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleJanet and Kathy have been writing for weeks about the difficult but strategically essential task of selecting the right ad sales partner. And they've ...
View articleIf you were thinking about opt-in, here's your chance to opt-out. Frequent concerns about privacy and unsolicited email have always been sizzling on t...
View articleWalt Disney Co.'s Buena Vista Internet Group (BVIG) and Infoseek Corp., homeof the GO Network, said they will no longer accept orpurchase Internet-bas...
View articleEmail marketing is hot! Everyone's jumping on the bandwagon. But before that wagon goes careening off the path, let Deborah give you a little directio...
View articleNew York City-based opt-in e-mail marketing company NetCreations Inc.added Recommend-It and six other Web sites to its Internet advertisingnetwork, br...
View articleIf nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleChicago-based Morningstar.Net said it has developed anew advertising alternative on its Quicktake Report pages. Read More...
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