You've heard Tom talk about campaign optimization before, but he's never really delved down into the gory details. He tells you how, alright. And also...
View articleAT&T WorldNet Service is working with New YorkCity-based Comet Systemsto add color andanimation to the computer cursor. Read More...
View articleSan Mateo, CA-based NetGravity said it has integrated thecompany's AdServer software and AdCenter service solutions with the MicrosoftWindows Media Te...
View articleNetCreations Inc. wasselected by internet.com LLC in to buildand manage an opt-in e-mail list for Internet news and analysis aimed at ITprofessionals ...
View articleThe newly formed Internet Direct Marketing Bureau(IDMB) has endorsed opt-in as the best practice for e-mail marketing. Read More...
View articleDID-IT.COM , a search engineoptimization firm, said that it will expand its mission of providing targetedtraffic beyond search engine clickthroughs to...
View articleDoubleClick said its proprietary DART ad serving and targeting solution has been selected by discussion network Deja News and career site The Monster ...
View articleAd network ADSmart said it will adoptAccipiter AdBureau, an outsourced ad serving solution based on AccipiterAdManager, provided by Engage Technologie...
View articleSwitchboard Inc. , asubsidiary of Banyan Systems and provider of online white and yellow pagesdirectory services, said it licensed its SideClick Web s...
View articleLinkShare Corp. in New York City, whichhosts a network of e-commerce sites, has developed a hybrid pricing option forits affiliates program. Read More...
View articleNeural Applications Corp. in Coralville, IA,a developer of intelligent decision software, unveiled OptiMatch, anintelligent real-time Web targeting to...
View articleOnline marketing services company MatchLogic Inc. launched DeliverE, a new marketing service that delivers sales and brandingmessages to pre-qualified...
View articleOpt-in e-mail marketing company NetCreations Inc. has been selectedto build and manage an opt-in e-mail list for CMPnet , NetCreations President Rosal...
View articlei33 communications in New York City launchedAdMaximize, an Internet-based service that instantly tracks banner adperformance, providing customized rep...
View articleSarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleA Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleWhen eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...
View articleFor two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleCharlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click beh...
View articleNRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleFanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
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