Google, Weather.com Ink Content-Ad Deal
Media

Google, Weather.com Ink Content-Ad Deal

23y Brian Morrissey

Google, Weather.com Ink Content-Ad Deal

UPDATE: Paid listings now appear on weather searches, as Google makes another move in tying paid listings with local content. Read More...

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Schumer Increases Pressure for Do Not Spam List
Media

Schumer Increases Pressure for Do Not Spam List

23y rumo

Schumer Increases Pressure for Do Not Spam List

Senator hopes to amend current anti-spam bill before Senate to require FTC to create list comparable to Do Not Call Registry. Read More...

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MarketWatch.com, Pinnacor in $103M Merger
Media

MarketWatch.com, Pinnacor in $103M Merger

23y Ryan Naraine

MarketWatch.com, Pinnacor in $103M Merger

The $103 million cash and stock deal gives MarketWatch.com a toehold in thefinancial services content syndication sector where Pinnacor (formerlyScrea...

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Plan in Reverse for Rich Media Success
Media

Plan in Reverse for Rich Media Success

23y James Hering

Plan in Reverse for Rich Media Success

A post report may be the best way to begin your next rich media campaign. Read More...

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Creating a Brand Personality
Marketing

Creating a Brand Personality

23y Martin Lindstrom

Creating a Brand Personality

YellowPages.com: a case study in brand personality. Read More

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What's Your E-Mail Policy?
Email

What's Your E-Mail Policy?

23y Ben Isaacson

What's Your E-Mail Policy?

Four reasons marketers and Webmasters must adopt a new kind of e-mail policy. Read More...

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What’s Your E-Mail Policy?
Email

What’s Your E-Mail Policy?

23y Ben Isaacson

What’s Your E-Mail Policy?

Four reasons marketers and Webmasters must adopt a new kind of e-mail policy. Read More...

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Yahoo!, ACNielsen Team for ROI Measure
Media

Yahoo!, ACNielsen Team for ROI Measure

23y Brian Morrissey

Yahoo!, ACNielsen Team for ROI Measure

UPDATE: Consumer Direct aims to give consumer packaged goods manufacturers a better idea of how their online advertising translates into sales. Read M...

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The Importance of QA
Marketing

The Importance of QA

23y Jeremy Lockhorn

The Importance of QA

Don't take QA lightly. Miss something, and the public will find it. Read More...

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Brightmail Updates Anti-Spam Software
Media

Brightmail Updates Anti-Spam Software

23y Brian Morrissey

Brightmail Updates Anti-Spam Software

The new version includes more customization options, along with tools to combat spammers' latest techniques. Read More...

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Google, Switchboard Ink Content-Ad Deal
Media

Google, Switchboard Ink Content-Ad Deal

23y Brian Morrissey

Google, Switchboard Ink Content-Ad Deal

The search leader's new contextual advertising program adds an online yellow pages service. Read More...

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Rank Well in Search Engines and Convert the Traffic
Analytics

Rank Well in Search Engines and Convert the Traffic

23y Bryan Eisenberg

Rank Well in Search Engines and Convert the Traffi...

How to create pages that rank well and convert search engine traffic into buyers, prospects, and leads. Read More...

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The 3G Tokyo Time Machine
Marketing

The 3G Tokyo Time Machine

23y Pamela Parker

The 3G Tokyo Time Machine

What will a 3G wireless future be like? Step into DoCoMo's time machine and find out. Read More...

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Effectiveness Study Confirms SEM Power
Paid Search

Effectiveness Study Confirms SEM Power

23y Kevin Lee

Effectiveness Study Confirms SEM Power

How do searchers behave? New research reveals promising results for major brand marketers. Read More...

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PC Market Brightens in Second Quarter
Audience

PC Market Brightens in Second Quarter

23y Jeanne Jennings

PC Market Brightens in Second Quarter

Analysts say worldwide PC shipments reach growth in the second quarter that hasn't been seen since the end of 2000. Read More...

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The Penguin and the Assassin
Email

The Penguin and the Assassin

23y Team ClickZ

The Penguin and the Assassin

Based on the popular SpamAssassin software, Roaring Penguin offers a cheap and customizable solution to ISPs that provides a simple interface for end ...

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E-Mail Creative Checklist
Email

E-Mail Creative Checklist

23y Jeanne Jennings

E-Mail Creative Checklist

Design, copy, sizes, formats, and keeping the client happy. Read More...

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It's A Two-Way Street
Media

It's A Two-Way Street

23y Jonathan Jackson

It's A Two-Way Street

Adding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. Read More...

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Poll: Spam Annoyance Leveling Off
Data insights

Poll: Spam Annoyance Leveling Off

23y Brian Morrissey

Poll: Spam Annoyance Leveling Off

A new Harris Poll finds that four out of five Internet users want spam outlawed, but many are starting to get used to it. Read More...

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Financial Services CaseStudies
Email

Financial Services CaseStudies

23y Karen Gedney

Financial Services CaseStudies

The financial services industry is a natural for e-mail marketing. Read More...

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FindWhat Finds the Spotlight
Media

FindWhat Finds the Spotlight

23y Brian Morrissey

FindWhat Finds the Spotlight

Until recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Read More...

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Yahoo!'s Overture Acquisition
Search

Yahoo!'s Overture Acquisition

23y Danny Sullivan

Yahoo!'s Overture Acquisition

What will it mean for Microsoft? Other search engines? Advertisers? Searchers? Read More...

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Choosing Your Perfect Software Match, Part 1
Analytics

Choosing Your Perfect Software Match, Part 1

23y Melaney Smith

Choosing Your Perfect Software Match, Part 1

If you could have any analytics software in the world, what would it be? Part one of a three-part conversation. Read More...

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Yahoo! Move Alters Paid Inclusion Industry
Media

Yahoo! Move Alters Paid Inclusion Industry

23y Brian Morrissey

Yahoo! Move Alters Paid Inclusion Industry

The Overture acquisition gives Yahoo! control of three of the top four paid inclusion providers, leaving Looksmart in an enviable position. Read More...

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Brand Checkup: Where's the Human in Your Brand?
Marketing

Brand Checkup: Where's the Human in Your Brand?

23y Martin Lindstrom

Brand Checkup: Where's the Human in Your Brand?

How sympathetic to the human condition is your brand's online presence? Read More...

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E-Mail Newsletters That Sell
Email

E-Mail Newsletters That Sell

23y Paul Soltoff

E-Mail Newsletters That Sell

All newsletter aren’t created equal. Common traits of ones that excel at selling. Read More...

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Yahoo!, Overture Combo Could Hurt MSN
Media

Yahoo!, Overture Combo Could Hurt MSN

23y Brian Morrissey

Yahoo!, Overture Combo Could Hurt MSN

Yahoo!'s $1.6 billion acquisition leaves Overture distribution partner MSN in a pickle in the fast-moving search sector. Read More...

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Going Underground: E-Mail Consumers
Marketing

Going Underground: E-Mail Consumers

23y Sean Carton

Going Underground: E-Mail Consumers

Only brands that establish credibility will reach tomorrow's underground consumer. Read More...

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