UPDATE: The deal marks Yahoo!'s boldest move in search, scooping up paid search pioneer Overture for $1.6 billion. Read More...
View articleDART Motif, designed in collaboration with Macromedia, aims to strip the complexity and high costs from deploying rich media. Read More...
View articleThe number of access points are expected to multiply, but more than one-third of Internet households have not yet heard of the wireless broadband serv...
View articleFear, intimidation, blackmail, threats, and legal action: online branding, RIAA-style. Read More...
View articleIf you use Overture or Google, the content-based floodgates will soon be open. Do you want that traffic? Read More...
View articleOrganic listings are trusted. The four influencers and three questions that create better, higher rankings. Read More...
View articleM-Qube Expands Offering, Launches Campaigns; Miss Florida USA to Go Wireless; Pure Mobile Content Plays in Trouble; A Ringtone to Beat the Skeeters Re...
View articleAnti-virus solutions on the desktop are fairly mature. However, many small businesses are learning how to build another layer of defense into e-mail s...
View articleHow Holland America Line used e-mail to boost its share of the Caribbean market. Read More...
View articleCritics say bill too narrowly defines spam and would create new legal category of unsolicited commercial mesages. Read More...
View articleCreating subject lines that get e-mail opened. Read More...
View articleNew technology purchase delays are likely to be caused by confusing terminology and consumers' perceived complexity of products. Read More...
View articleWhat's changing -- Google or the way you should optimize your Web site? Part two of a two-part series. Read More...
View articleThe multiyear agreement gives LookSmart another commercial search partner and outlet for its paid inclusion. Read More...
View articleUPDATE: The online advertising industry bellwether meets heightened expectations for the quarter, and raises its own prediction for the year. Read Mor...
View articleThe Senate already has an anti-spam bill out of committee. This week, the House moves into action with its own ideas. Read More...
View articleMartin continues the online brand health checkup. Are you closer to brand heaven? Read More...
View articleUPDATE: LookListings will give small businesses more of the flexibility and options previously afforded to larger customers. Read More...
View articleInternet users that have a connection with a particular site are more likely to transfer those feelings toward the site's advertisers, according to re...
View articleGroup urges lawmakers to consider opt-in provisions and to give consumers the right for private action against spammers. Read More...
View articleReports of the death of e-mail list rental have been greatly exaggerated. Read More...
View articleUPDATE: The nine-month agreement makes Sprinks the exclusive provider of contextual ad links on one of the Web's top content sites. Read More...
View articleCommonsense tips to getting more out of rich media campaigns. Read More...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
View articleCan brand marketers apply metrics to SEM? Meet BEI. Read More...
View articleMake acquisition e-mail work -- by asking list brokers the hard questions. Here’s that list. Read More...
View articleCalifornia lawmakers shoot down a tough anti-spam law supported by consumer rights groups in favor of one supported by Microsoft, AOL and Yahoo! Read ...
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